NAB Shows The Future of Cinema Conference, Produced With SMPTE, Is a Highlight of 2016 NAB Show

Date: 19/05/2016
NAB Shows The Future of Cinema Conference, Produced With SMPTE, Is a Highlight of 2016 NAB Show
The Society of Motion Picture and Television Engineers(R) (SMPTE(R)), a leader in motion-imaging standards and education for the media, entertainment, and technology industries, today announced that the NAB Show's "The Future of Cinema Conference: The Immortal Movie," produced in partnership with SMPTE, drew crowds of 2016 NAB Show attendees to both its conference sessions and special screenings. These events featured top industry minds and creative talents, who joined to discuss forward-looking techniques and challenges related to making content for theatrical release and beyond.
 
"An array of remarkable presentations, screenings, and panel sessions at this year's event made 'The Future of Cinema Conference' a show highlight for many 2016 NAB Show attendees," said SMPTE President Robert Seidel. "Featuring an impressive gathering of industry leaders and showcasing the latest advances in motion-imaging technology and creative techniques, the conference reflected the high degree of interest -- from content creators and technical practitioners -- in the incredible potential of new formats such as high-dynamic-range and higher frame rates."
 
On April 15, the day before the official conference start, show attendees flocked to screenings of high-dynamic-range (HDR) clips from acclaimed theatrical releases including "Inside Out," "Zootopia," "Tomorrowland," and "Jungle Book," which were shown in Dolby Vision HDR along with full-length versions of "Star Wars: The Force Awakens" and "Superman v. Batman: Dawn of Justice," thanks to SMPTE, Advanced Imaging Society, and Dolby with support from The Walt Disney Studios, Pixar, and Warner Bros.
 
Many of the technical and creative minds behind these releases took part in the subsequent conference sessions titled "First Forays: High Dynamic Range in Animation" and "First Forays: High Dynamic Range in Live Action and Visual Effects." Cynthia Slavens of Pixar Animation Studios moderated the first session, which included panelists Dominic Glynn of Pixar; Kim White, director of photography and lighting on "Inside Out"; Mark Dinicola, colorist on "Inside Out"; Stefan Luka, senior software engineer, color science, at Walt Disney Animation Studios; and Brian Leach, director of lighting on "Zootopia." Moderated by SMPTE Education Vice President Pat Griffis of Dolby Laboratories, the second session featured Thad Beier of Dolby; Rick Sayre of Pixar Animation Studios; Jeroen Schulte of Industrial Light & Magic (ILM); Ben Rosenblatt of Bad Robot; Stephen Nakamura of Deluxe's Company 3; and Rob Legato, visual effects supervisor and second unit director/cameraman.
 
Award-winning director Ang Lee, known for films including "Life of Pi," "Crouching Tiger, Hidden Dragon," "Brokeback Mountain," and "Sense and Sensibility," presented the conference's April 16 keynote address along with editor Tim Squyres and production systems supervisor and engineer Ben Gervais. The trio, speaking to a standing-room-only crowd, described their vision of cinema and the creative opportunities for the future of filmmaking. "I'm not a technical guy at all," stated Lee. "I just have a lot of curiosity to see drama, examine humanity, storytelling & that's my thing."
 
The keynote followed the first public screenings of Lee's upcoming release, "Billy Lynn's Long Halftime Walk," in its native 120 frames/sec, 4K, 3D format. An extra session was added to accommodate the popularity of the screening. During the follow-up session titled "Deep Technical Dive Into 'Billy Lynn's Long Halftime Walk,'" Lee, Gervais, and Squyres were joined by stereographer Demetri Portelli of Sony Pictures, along with Scot Barbour, vice president of production technology for Sony Pictures Entertainment, and David Cohen of Variety, in a discussion of the technical challenges of production and postproduction in 120 frames/sec, 4K, stereoscopic 3D. The session demonstrated that constant collaboration between the studio and the technical and creative teams enabled the efficient use of technology to tell a story in a way that is both emotionally moving and comfortable for the viewer to watch. The official trailer for "Billy Lynn" was just recently released by Sony Pictures and is now available on their website at http://www.sonypictures.com/movies/billylynnslonghalftimewalk/.
 
Further conference sessions delved into the creative use of HDR; the use of content captured on 35 mm film to feed into high-end digital exhibition formats; the filmmakers and projects testing the limits of cinema; and the next-generation filmmaking efforts of students and recently graduated filmmakers. Other sessions addressed questions related to next-generation distribution, HDR mastering and delivery to the home, the impact of advanced technologies -- 4K, 8K, and wider color gamut -- on event cinema, and the potential of light field imaging. A session focused on diversity engaged panelists and attendees in a discussion of how to build a richer, more expansive, and more dynamic filmmaking community.
 
The conference program committee included program chair, Richard Welsh of Sundog Media Toolkit; writer and director Abi Corbin; media technology consultant Christy King; motion picture consultant Bill Hogan; Pete Lud© of RealD; digital cinema consultant Jim Whittlesey; Chris Witham of The Walt Disney Studios; Griffis of Dolby Laboratories; and Slavens of Pixar Animation Studios.
 
Photos and video of conference proceedings, including the Ang Lee keynote, are available at www.smpte.org/2016NAB. A complete recap of "The Future of Cinema Conference" will appear in the May/June issue of the SMPTE Motion Imaging Journal, available in the SMPTE digital library (online at journal.smpte.org).
 
Further information about SMPTE is available at www.smpte.org.


Tags: 2016 NAB Show | The Future of Cinema Conference | SMPTE | NAB 2016
Submitted by Wall Street Communications
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CABSAT 2020, Dubai, 31 March - 2 April 2020, Stand G3-24: Leaders in intelligent storage solutions, GB Labs, will showcase its award-winning Mosaic automatic asset organiser and the new CORE.4 Lite operating system during CABSAT 2020 at the Dubai World Trade Centre from 31 March – 2 April.

The Mosaic asset organiser makes it far easier to quickly search for, retrieve, and view video assets. Mosaic automatically scans all inbuilt metadata and integrates it with AI tagging enabling the ability to store, catalogue and access assets with no need for manual intervention, making it a substantial time and money saver.

GB Labs new CORE.4 Lite operating system is a custom OS specifically designed to serve media files. Its high degree of speciality guarantees stable performance for every user, whether as workgroups or individuals, while maximising the efficiency of every disk.

A powerful new feature included with CORE.4 Lite is Analytics Centre, a dashboard that runs in the background of GB Labs intelligent storage devices and continuously analyses the network, providing complete visibility of exactly how, and by whom, data is being used.

GB Labs CEO-CTO Dominic Harland said, “Read/write speeds are usually compromised by a misconfigured network, which wastes resources. But configuration issues can be difficult to locate and resolve manually. Analytics Centre automatically analyses the read/write process through the network with specially designed algorithms that identifies, locates, and suggests how to resolve any issues, often before they occur, thereby eliminating the need for painstaking manual intervention.”

GB Labs will also demonstrate how its proprietary Dynamic Bandwidth Control identifies and selects high, medium, and low priority users to guarantee that the storage system automatically adjusts to operate at peak performance for all.

According to Harland, “Dynamic Bandwidth Control makes storage malleable to ensure it can flexibly respond to changes in usage priorities without breaking. This is unique to GB Labs and can be implemented whether storage is in use by one user or an entire workgroup.”

For backup and archiving, the exhibition stand workspaces will be coupled with GB Labs EasyLTO, an easy-to-use, cost-effective, all-in-one, high-speed solution.

Finally, the company will also discuss the success of recent GB Labs deployments to new customers including M for Media; Qatl Al Youm TV; Polimer TV; Craft; Kalvi TV; and Madha TV.

Tags: GB Labs | Media storage | CABSAT | CORE.4 Lite | OS | AI tagging | Mosaic | Analytics Centre | Dynamic Bandwidth Control | EasyLTO
Submitted by Manor Marketing
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Colorfront (www.colorfront.com) – the Academy, Emmy and HPA Award-winning developer of high-performance dailies and transcoding systems for motion pictures, broadcast, OTT and commercials – will showcase the powerhouse capabilities of its products to enable color-consistent 4K/6K/8K SDR/HDR acquisition-to-post workflows during the 2020 HPA Tech Retreat, 17-20 Feb, Rancho Mirage, CA. The company will also participate in the groundbreaking, cloud-based, live production of “The Lost Lederhosen” short film, and share details of its pivotal role in the making of this mini-movie during the Retreat’s “HPA Makes A Movie” Supersession on Feb 18th.

Tags: Colorfront | On-Set Dailies | Expres Dailies | SDR | HDR | UHD | HFR | 4K | 6K | 8K | dailies | Transkoder | Lederhosen | AJA
Submitted by Prince PR
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