Max Holland Joins the Leader Europe Business Development Team

David Kirk

Published: 06 October 2021

Max Holland Joins the Leader Europe Business Development Team

Leader Europe announces a new addition to its sales and customer support team with the appointment of Max Holland as business development manager. His arrival will enable the company to focus more effectively on specific regions of Britain and mainland Europe.

"We are very pleased to welcome Max into the company," says Leader Europe managing director Koichi Fukagawa. "Working alongside Terry Millard, Djamel Djadi and Kevin Salvidge, he will form part of an experienced and talented team addressing the test, measurement and quality-of-service analysis needs across the entire spectrum of digital film and television content creation, post-production and broadcasting. His background in the broadcast and computer software sectors as well as with one of the UK's best known resellers is a good match with the applicant credentials we shortlisted for this position."

"The broadcast media industry's accelerating transition from SDI to IP makes this a particularly good time to be joining Leader," Max Holland adds. "I pride myself on going above and beyond the role of an account director to build trusting, lasting relationships with clients. Leader has lived fully up to its name in developing robust, versatile and high-precision test equipment that provides exactly the information needed by camera crews, studio staff, OB colorists, MCR technicians and the rapidly expanding number of remote production teams working in today's SDI/IP hybrid world."

Graduating from Ravensbourne University with a BSc in Broadcast Engineering, Max Holland joined Vizrt in 2014 as an account manager, growing the company's customer base across the UK, Scandinavia and the Middle-East. He joins Leader from Jigsaw24, an active provider of multi-platform media solutions and IT services.

About Leader Electronics Corporation

Leader Electronics Corporation (www.leader.co.jp/en) has earned a worldwide reputation for designing and manufacturing highly reliable, practical and powerful test and measurement instruments. Leader products are specified for broadcast, production, post-production, research, product development and service applications. Manufacturing quality is built in every step of the way.

The Leader product range includes award-winning 3G/HD/SD SDI waveform monitors and rasterizers, all with customizable layouts. Among the available options are 4K/UHD, CIE chroma chart, HDR measurement, test pattern generation, eye and jitter measurement, closed-caption display, IP and 12G/6G-SDI.

Leader has helped many customers manage their transition from analog to digital, from SD to HD, from HD to 4K/UHD, from SDR to HDR and from BT.709 to BT.2020 wide chroma gamut. Leader also provides SMPTE ST2022-7 and ST2110 support for the transition from SDI to IP.

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