Masstech Innovations to focus on solving modern content storage challenges at IBC2018

Date: 06/08/2018
Masstech Innovations to focus on solving modern content storage challenges at IBC2018

Masstech Innovations, the future-led technology company that provides the media and entertainment (M&E) industry with optimised content storage management solutions, today announced its presence at IBC2018 will focus on showcasing a number of new initiatives designed to help video-centric organisations to create truly optimised storage solutions, utilising the very latest cloud and hybrid technologies.

Using the industry’s flagship storage and workflow management solutions, FlashNet and MassStore, these initiatives emphasise Masstech’s position as the only truly agnostic M&E storage vendor, offering independent and unbiased solution advice that addresses customer requirements.

“Masstech has always prided itself on providing the media and entertainment industry with the best advice to meet ever-changing, complex content storage challenges. As the proliferation of content continues, the industry needs clear, unadulterated direction on how to adopt simplified storage processes that increase the ability to share and collaborate, reduce total cost of ownership and maximize the latest technologies, all while trying to avoid unseen pitfalls and expensive vendor lock-ins,” said Joe French, CEO at Masstech.

“At IBC, we’re looking forward to discussing future-led storage solutions that are not driven by any requirement to sell specific hardware or consumables. In fact, we are inviting visitors to our stand to find out how they can even reduce their storage hardware requirements and reclaim some of their IT footprint by embracing hybrid technologies,” added French.

Demonstrations on stand 7.C55 will centre on FlashNet, Masstech’s much-trusted media object storage application that adapts readily to growing and changing organisational and business requirements. A highly scalable and secure cross-platform content management system, FlashNet integrates seamlessly with leading MAM, PAM, NRCS, automation, video server, and library systems to improve the efficiency of media organizations’ storage. FlashNet optimizes content management, using programmable, rules-based movement workflows that ensure that content is always stored in the most cost-effective and operationally efficient location.

Designed to meet today’s multi-choice storage environments, FlashNet is an agnostic solution that can be deployed on-premise, in the cloud, or in a hybrid configuration. The system's flexibility, backed by Masstech’s expertise and experience, allows M&E organizations to implement storage environments that remain secure and fully optimized for all asset types, regardless of near- and long-term changes to content, business and operational requirements.

Also on display will be MassStore, Masstech’s media services framework for advanced applications. MassStore features a collection of services that together provides powerful media management functions and workflow automation. Built-in integration management also simplifies accommodation of disparate systems from multiple vendors.

Boasting unique agility and intelligence, the MassStore media services framework allows for rapid deployment of customisable workflows. Integrated transcoding capabilities and support for all major wrappers and codecs allow for flexible generation and management of proxies, metadata, and thumbnails. The solution can easily be scaled to meet media organisations’ varying functional and budgetary requirements.

The flexibility and power of MassStore can be seen in the Masstech News workflow, which has completely revolutionized the way that news content is archived, searched and retrieved. By integrating with common NRCS and PAM systems, MassStore automates the archive process, attaches rich metadata to news assets, and enables users to search and view their video archives directly from their NRCS user interface.

For those media companies concerned about maintaining the ongoing security of their archived content, at IBC2018 Masstech will also demonstrate the ease with which Oracle DIVA archives can be migrated to a Masstech solution, without disruption of services or constraints on content access.

# # #

About Masstech Innovations

Masstech Innovations is a future-led technology company that provides the media and entertainment (M&E) industry with optimized content storage management solutions. Masstech combines the experience of many decades of broadcast and video content storage management with state-of-the-art, forward-looking development, harnessing edge IT technologies to identify and address the challenges of the industry’s constantly evolving technology and business landscapes.

Today, more than 40 percent of all media and entertainment production assets are managed by Masstech solutions, in more than 400 organizations representing every facet of M&E, around the world and across every platform. For more information, please visit www.masstech.com



Tags: Masstech Innovations | content | storage | IBC2018 | cloud | hybrid technology | IBC 2018 | IBC 2018
Submitted by Masstech (Bubble Communications)
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Submitted by Zazil Media Group
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36th Americas Cup: circle-O to Stage the Worlds Most Spectacular Sailing Regatta Posted: 06/12/2018
36th Americas Cup: circle-O to Stage the Worlds Most Spectacular Sailing Regatta
In 2021, the 36th America's Cup will set sail toward Auckland, New Zealand. Working together as circle-o Broadcast Productions, Austrian production company West4Media and German broadcast manufacturer Riedel Communications will jointly produce this major TV event.
Tags: 36th America\'s Cup | circle-O | Sailing Regatta | West4Media | Riedel Communications | Prada
Submitted by circle-o Broadcast Productions
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SMPTE Expands Virtual Classroom With Self-Study Options and a New HDR Technology and Workflows Course Posted: 06/12/2018
SMPTE Expands Virtual Classroom With Self-Study Options and a New HDR Technology and Workflows Course
SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, is expanding the SMPTE Virtual Classroom offering with a new course: High-Dynamic-Range (HDR) Technology and Workflows for Media and Entertainment. Led by instructor Pierre Routhier, an advanced imaging specialist, this course will cover critical concepts and practical considerations across the HDR workflow, from mastering to production, distribution, and viewing.
Tags: SMPTE | Virtual Classroom | Self-Study Options | New HDR Technology | Workflows Course
Submitted by Wall Street Communications
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Universal Electronics Award-Winning Products and Technology Continue to Drive Adoption of Entertainment Voice Control Across Europe for Pay-TV Operators Posted: 06/12/2018
Universal Electronics Award-Winning Products and Technology Continue to Drive Adoption of Entertainment Voice Control Across Europe for Pay-TV Operators

Following the launch of six new voice-controlled remotes with leading Pay-TV operators across Europe in the past six months, Universal Electronics Inc. (NASDAQ: UEIC)(UEI), a worldwide leader in universal control and sensing technologies, continues to lead the industry in delivering the control platforms that are changing the way consumers interact with their entertainment worldwide.

Tags: Universal Electronics | UEI | Broadcast
Submitted by Whiteoaks
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Producer Hugh Padgham To Receive Top Honour At The 2019 Music Producers Guild Awards Posted: 06/12/2018
Producer Hugh Padgham To Receive Top Honour At The 2019 Music Producers Guild Awards
The Music Producers Guild will honour internationally acclaimed British producer Hugh Padgham at its 2019 Awards ceremony by presenting him with its PPL Presents The MPG Award For Outstanding Contribution To UK Music.
Tags: Music Producers Guild Awards 2019 | Outstanding Contribution to UK Music | Hugh Padgham | Sting | Phil Collins | Human League | David Bowie | PPL
Submitted by White Noise Public Relations Ltd
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Telia Selects ATEME to Power its Next Generation OTT Offering in Estonia Posted: 06/12/2018
Telia Selects ATEME to Power its Next Generation OTT Offering in Estonia

ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT, announced today that Telia Estonia, one of the largest telecommunication companies operating in the Baltics, has selected ATEME’s TITAN solution to compress and package its next generation OTT offering.

Tags: ATEME | Broadcast | Telia | OTT
Submitted by Whiteoaks
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Digital Domain picks Nevion Virtuoso for Hollywood movie production Posted: 06/12/2018
Digital Domain picks Nevion Virtuoso for Hollywood movie production

Nevion, the award-winning provider of virtualized media production solutions, announced today that Digital Domain has selected its Virtuoso software-defined media node platform. The Oscar-winning post-production and visual effects house is using Virtuoso to support distributed special effects and color-correction work for major Hollywood studios.

Tags: Nevion | Broadcast | Virtuoso | Digital Domain
Submitted by Whiteoaks
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