Masstech Innovations to focus on solving modern content storage challenges at IBC2018

Date: 06/08/2018
Masstech Innovations to focus on solving modern content storage challenges at IBC2018

Masstech Innovations, the future-led technology company that provides the media and entertainment (M&E) industry with optimised content storage management solutions, today announced its presence at IBC2018 will focus on showcasing a number of new initiatives designed to help video-centric organisations to create truly optimised storage solutions, utilising the very latest cloud and hybrid technologies.

Using the industry’s flagship storage and workflow management solutions, FlashNet and MassStore, these initiatives emphasise Masstech’s position as the only truly agnostic M&E storage vendor, offering independent and unbiased solution advice that addresses customer requirements.

“Masstech has always prided itself on providing the media and entertainment industry with the best advice to meet ever-changing, complex content storage challenges. As the proliferation of content continues, the industry needs clear, unadulterated direction on how to adopt simplified storage processes that increase the ability to share and collaborate, reduce total cost of ownership and maximize the latest technologies, all while trying to avoid unseen pitfalls and expensive vendor lock-ins,” said Joe French, CEO at Masstech.

“At IBC, we’re looking forward to discussing future-led storage solutions that are not driven by any requirement to sell specific hardware or consumables. In fact, we are inviting visitors to our stand to find out how they can even reduce their storage hardware requirements and reclaim some of their IT footprint by embracing hybrid technologies,” added French.

Demonstrations on stand 7.C55 will centre on FlashNet, Masstech’s much-trusted media object storage application that adapts readily to growing and changing organisational and business requirements. A highly scalable and secure cross-platform content management system, FlashNet integrates seamlessly with leading MAM, PAM, NRCS, automation, video server, and library systems to improve the efficiency of media organizations’ storage. FlashNet optimizes content management, using programmable, rules-based movement workflows that ensure that content is always stored in the most cost-effective and operationally efficient location.

Designed to meet today’s multi-choice storage environments, FlashNet is an agnostic solution that can be deployed on-premise, in the cloud, or in a hybrid configuration. The system's flexibility, backed by Masstech’s expertise and experience, allows M&E organizations to implement storage environments that remain secure and fully optimized for all asset types, regardless of near- and long-term changes to content, business and operational requirements.

Also on display will be MassStore, Masstech’s media services framework for advanced applications. MassStore features a collection of services that together provides powerful media management functions and workflow automation. Built-in integration management also simplifies accommodation of disparate systems from multiple vendors.

Boasting unique agility and intelligence, the MassStore media services framework allows for rapid deployment of customisable workflows. Integrated transcoding capabilities and support for all major wrappers and codecs allow for flexible generation and management of proxies, metadata, and thumbnails. The solution can easily be scaled to meet media organisations’ varying functional and budgetary requirements.

The flexibility and power of MassStore can be seen in the Masstech News workflow, which has completely revolutionized the way that news content is archived, searched and retrieved. By integrating with common NRCS and PAM systems, MassStore automates the archive process, attaches rich metadata to news assets, and enables users to search and view their video archives directly from their NRCS user interface.

For those media companies concerned about maintaining the ongoing security of their archived content, at IBC2018 Masstech will also demonstrate the ease with which Oracle DIVA archives can be migrated to a Masstech solution, without disruption of services or constraints on content access.

# # #

About Masstech Innovations

Masstech Innovations is a future-led technology company that provides the media and entertainment (M&E) industry with optimized content storage management solutions. Masstech combines the experience of many decades of broadcast and video content storage management with state-of-the-art, forward-looking development, harnessing edge IT technologies to identify and address the challenges of the industry’s constantly evolving technology and business landscapes.

Today, more than 40 percent of all media and entertainment production assets are managed by Masstech solutions, in more than 400 organizations representing every facet of M&E, around the world and across every platform. For more information, please visit www.masstech.com



Tags: Masstech Innovations | content | storage | IBC2018 | cloud | hybrid technology | IBC 2018 | IBC 2018
Submitted by Masstech (Bubble Communications)
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Popularity of IBC2018 IP Showcase Signals Growing Enthusiasm for IP Media Applications Posted: 10/10/2018
Popularity of IBC2018 IP Showcase Signals Growing Enthusiasm for IP Media Applications
The Alliance for IP Media Solutions (AIMS) today announced that the IBC2018 IP Showcase — sponsored by the Audio Engineering Society (AES), AIMS, Advanced Media Workflow Association (AMWA), European Broadcasting Union (EBU), Society of Motion Picture and Television Engineers® (SMPTE®), and Video Services Forum (VSF) — was the largest and best attended IP Showcase thus far, hosting nearly 2,000 visitors, signaling increasing interest in adopting standards-based IP for real-time professional media applications.
Tags: IBC2018 | IP Showcase | IP Media Applications | Alliance for IP Media Solutions | AIMS
Submitted by Wall Street Communications
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Registration Opens for First 4K 4Charity Fun Run at SMPTE 2018 Annual Technical Conference and amp; Exhibition Posted: 10/10/2018
Registration Opens for First 4K 4Charity Fun Run at SMPTE 2018 Annual Technical Conference and amp; Exhibition

The first-ever 4K 4Charity Fun Run hosted at the SMPTE 2018 Annual Technical Conference & Exhibition will take place at 7:00 a.m. on Wednesday, Oct. 24 in Los Angeles’ Elysian Park, with transportation provided to and from the starting line. Registration is open at https://4k4charity.com/SMPTE.

Tags: SMPTE | Events | Charity | AWS | Elemental
Submitted by AWS Elemental
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Julina Tatlock to Present Keynote at SMPTE 2018 Annual Technical Conference and Exhibition Posted: 10/10/2018
Julina Tatlock to Present Keynote at SMPTE 2018 Annual Technical Conference and amp; Exhibition
SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, today announced that Julina Tatlock, an award-winning writer-producer, virtual reality (VR) director, and social TV specialist, will present the keynote address at the SMPTE 2018 Annual Technical Conference & Exhibition (SMPTE 2018), which will run from Oct. 22-25 at the Westin Bonaventure Hotel & Suites in downtown Los Angeles.
Tags: Julina Tatlock | Keynote | SMPTE 2018 | SMPTE Annual Technical Conference & Exhibition
Submitted by Wall Street Communications
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Prism Sound Shake Up Audio Test At AES New York 2018 With Full-Featured High Performance Audio Test Solutions From Only $3395 Posted: 10/10/2018
Prism Sound Shake Up Audio Test At AES New York 2018 With Full-Featured High Performance Audio Test Solutions From Only $3395
Prism Sound will be smashing the price barrier for audio development and production test with its dScope Series III software with the latest measurement hardware interface, the dScope M1.
Tags: Prism Sound | dScope Series III | Test & Measurement | dScope M1 | AES New York
Submitted by White Noise Public Relations Ltd
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ANEVIA STRENGTHENS ITS COMMITMENT TO LATIN AMERICA WITH NEW TVC WESCO AGREEMENT Posted: 10/10/2018
ANEVIA STRENGTHENS ITS COMMITMENT TO LATIN AMERICA WITH NEW  TVC WESCO AGREEMENT

Anevia, a leading provider of OTT and IPTV software solutions, has signed a reseller agreement with TVC Communications, LLC (TVC), a wholly owned subsidiary of WESCO Distribution, Inc., to sell products in the high-growth Latin American market. This new relationship is expected to further build Anevia’s local presence in the region.

Tags: Anevia | TVC | Broadcast | OTT
Submitted by Whiteoaks
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JVC Expands CONNECTED CAM Lineup with New 500 Series of Handheld Cameras Posted: 10/10/2018
JVC Expands CONNECTED CAM Lineup with New 500 Series of Handheld Cameras

Following the successful launch of the GY-HC900 2/3-inch broadcast camcorder at the 2018 NAB Show, JVC Professional Video, a division of JVCKENWOOD USA Corporation, has expanded its CONNECTED CAM product line to include the new 500 Series of streaming handheld camcorders. The three new cameras – the GYHC500 base model, GYHC550 with advanced streaming and graphics, and GY-HC500SPC sports production camera – will be introduced at NAB Show New York (Booth N333), which runs Oct. 17-18 at the Jacob K. Javits Center in New York City.

Tags: ENG | video over IP | JVC | 4K | ProRes
Submitted by Pipeline Communications
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