LiveU today offered new insights into the massive growth in live IP video traffic in the broadcast market, reflecting the transition away from traditional satellite transmission towards cellular. Based on data from LiveUs global customer base (over 2,000 customers in over 100 countries), the findings reveal the full extent of the surge in demand for live content, geographical differences in video acquisition behavior, the move to HD and more.
With the advances in HD video quality, HD 720/1080 video traffic now accounts for almost 80% of all traffic delivered this year and there has been an increase of over 120% in live HD sessions compared to 2016.
The length of video sessions has also increased with geographical differentiations worldwide. While the average broadcaster/content creator live session is 38 minutes, Western Europe and Africa show the longest average sessions at 46 minutes. In general, Africa has seen a move away from satellite to cellular bonding, with cellular often replacing satellite in some countries such as Ghana, Kenya and South Africa. This can be explained by the strength of the regions 4G networks and the lower costs offered by cellular. Some broadcasters are also creating multi-camera productions using cellular transmission units.
LiveUs data shows the reliability of bonded cellular with 79% of all bonded video now delivered over cellular networks only (wired internet connection, WiFi and satellite accounting for the remaining share).
Samuel Wasserman, LiveUs CEO and co-founder, said, What stands out in these findings is the transition away from traditional transmission methods to cellular bonding. This trend is gaining even greater traction with our LU600 4K HEVC solution offering broadcasters and other content creators unmatched quality and reliability. Wasserman concluded, We believe growth in 2018 will come from this transition, broadcast cloud services and HEVC. Bringing higher quality with even greater reliability to the market, HEVC enhances our technologys use across multiple genres. Were already seeing its use increase beyond news, with our global customers looking to deploy the LU600 HEVC solution for live sports and other vertical segments.