LiveU Deployed by ITN Productions and HLA for Ground-breaking 18-Location Live Global Advert for Virgin Holidays

Date: 03/01/2017
LiveU Deployed by ITN Productions and HLA for Ground-breaking 18-Location Live Global Advert for Virgin Holidays

AMV BBDOHLA with it responsible for everything in front of the camera lens, while ITN Productions for everything behind.

Having considered satellite and fibre connectivity to bring the live images back to ITNs London facility, the company instead turned to LiveUs portable cellular transmission technology for flexibility, reliability and cost reasons. Already a customer, ITN was aware of the scale of the World Record breaking work that LiveU did with Sky News for the 2015 UK General Election. LiveU enabled Sky News to show 138 live video streams of the election results working with LiveU UK partner Having completed a dress rehearsal the day before from locations including close to the Golden Gate Bridge in San Francisco to visiting temples in Bangkok via Disneys Magic Kingdom in Florida, the ad was cut live by the gallery director and vision mixer at ITNs London facility.

Ronen Artman, VP of Marketing with LiveU, said, Its stunning to think back to when LiveU launched and now look at how far weve come. This project was a huge achievement by everyone involved and shows how powerful and flexible our technology is. Wed also like to thank Garland Partners for the special effort that they put into this successful project.

 

 

 



Tags: live production | advertising | cellular bonding | live advert
Submitted by Joss Armitage (Jump PR)
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