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ATEME Enables Linear Parity Ad Insertion for Service Providers Posted: 10/11/2021
ATEME Enables Linear Parity Ad Insertion for Service Providers

ATEME, the leader in video delivery solutions for broadcast, cable TV, DTH, IPTV and OTT, today announced that its NEA solution now enables linear parity ad insertion. This means that multichannel video programming distributors (MVPDs) can now regionalize live streams for their OTT distribution, inserting regionally targeted ads on linear streams to match what is already happening in their cable and IPTV networks. With the infrastructure for linear parity in place, they are also ready for an easy upgrade toward fully personalized advertisements.

Tags: ATEME | Linear Parity | Ad Insertion | NEA | Broadcast
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