The final grade for Lady Gaga's controversial new pop video forher latest track Telephone was completed using Digital Vision's Nucoda Film Master. The Chimney Pot post house in Sweden handled the visual effects, beauty work and sound design. This is not the first time that the facility has created Gaga-wonders; last year it won an MTV Music Video Award for best visual effects for Lady Gaga's Paparazzi video.
Henric Larson, CEO, The Chimney Pot says, "This is the pop video of the year featuring the world's best selling female artist and as such the expectations were tremendous. Nothing less than absolute perfection is good enough in this kind of project and it has been extremely demanding but the breathtaking result makes it all worth it – the film has exceeded everyone's expectations."
The 35mm material, which features Beyonce as the singer's partner in crime, was graded in the US by Dave Hussey at Company 3. The final look was created using Nucoda Film Master during four days of grading by The Chimney Pot colourist Edward Negussie. Edward created a hard look for the prison scenes and also helped the VFX team by grading beautiful skin tones in all shots. The rest of the nine-minute film had specialist looks in every scene.
The full video, which can be viewed on You Tube, has been banned by some networks for being too provocative. Within 24 hours of its release it received more than five million hits a record for You Tube and a huge testament to the singer's massive popularity.