News
LTN Global launches first universal signaling solution for national linear addressable TV advertising Posted: 12/04/2021
LTN Global launches first universal signaling solution for national linear addressable TV advertising

LTN Global, the industry leader in transformative media technology and video transport solutions, has today announced the launch of LTN Target, a market-first universal signaling solution.

Fragmentation in distribution platforms and ad decisioning systems, as well as manual workflows, have prevented linear channels from running national addressable ads at scale during live linear broadcasts. LTN Target integrates seamlessly with all parts of the advertising ecosystem to enable linear addressable advertising on any network, platform, and workflow.

Tags: advertising | linear | LTNGlobal
Submitted by Platform Comms
More from this author
Pages:   [1]