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Imagine Communications Names Diana Horowitz Vice President, Strategic Sales, Advertising Technology Posted: 30/06/2022
Imagine Communications Names Diana Horowitz Vice President, Strategic Sales, Advertising Technology

Imagine Communications has appointed media industry executive Diana Horowitz to the newly created position of vice president, strategic sales, advertising technology. Based in New York City, Horowitz will drive the company’s strategy of helping customers generate greater profitability from their media assets by migrating toward a converged linear and digital advertising approach.


Tags: Imagine Communications | Diana Horowitz | strategic sales | ad tech | linear and digital convergence | Joe Sheehan | media | broadcast | strategy | advertising | Steve Reynolds | innovative | solutions | new appointment | MKM Marcomms | MKM Marketing Communications
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Creative Technology Eases Migration to ST 2110 IP Live Event Production with Winning Combo from Imagine and Panasonic Posted: 21/06/2022
Creative Technology Eases Migration to ST 2110 IP Live Event Production with Winning Combo from Imagine and Panasonic

As part of their plan to transition toward full SMPTE ST 2110 IP production, Creative Technology, a global leader in technical solutions for live events and system integration, has implemented the proven combination of Imagine Communications’ Selenio™ Network Processor (SNP) and Panasonic’s KAIROS IP video production platform, providing a smooth segue from SDI to IP for their production teams and a superior, consistent experience for their global clients. The company has already put the next-generation production solution to work at major international sports projects this year.


Tags: Imagine Communications | Panasonic | Creative Technology | SNP | Selenio Network Processor | KAIROS | live event production | ST 2110 | IP | hybrid | Sid Lobb | simplicity | complex productions | Guilhem Krier | Mathias Eckert | MKM Marketing Communications
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Imagine Communications Expands its Customer-Facing Team in Europe Posted: 09/06/2022
Imagine Communications Expands its Customer-Facing Team in Europe

Recognizing the growing need from media organizations to partner with innovative technology vendors as they look to navigate their transition to an IP-connected and cloud-based landscape, Imagine Communications has added three key new appointments to its European sales team. Mark Beard becomes senior sales director for the UK and South Africa, Daniel Shihata is technical sales manager for the UK, and Niklas Fabian joins the Munich office as a pre-sales consultant for Imagine’s networking solutions, for all markets in EMEA and APAC.


Tags: Imagine Communications | Mark Beard | Daniel Shihata | Niklas Fabian | Mathias Eckert | SNP | Selenio Network Processor | proactive | customer relations | new recruits | appointments | Europe | innovative technology | IP | cloud-based | MKM Marketing Communications
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Imagine Communications and Lutech SpA to Roll Out the Rai Way IP Matrix Project Posted: 26/05/2022
Imagine Communications and Lutech SpA to Roll Out the Rai Way IP Matrix Project

Following a public tender, Rai Way, a leading Italian network infrastructure and services operator, selected Lutech SpA and its technology provider, Imagine Communications, to support the rollout of its new IP video and audio contribution and distribution network “IP Matrix” project.

Tags: Imagine Communications | Lutech SpA | Rai Way | IP Matrix | Italy | Mathias Eckert | SNP | Selenio Network Processor | Aurelio Severino | EPIC MV | SNP-MV | network infrastucture | services operator | IP | flexibility | video | MKM Marketing Communications
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Imagine Communications Showcases Collaborative Success at CABSAT 2022 Posted: 17/05/2022
Imagine Communications Showcases Collaborative Success at CABSAT 2022

Valuing its exceptional customer and partner relationships in one of its key markets, Imagine Communications returns to CABSAT (May 17-19, Dubai World Trade Centre, stand C5-10) with a focus on personal contacts and results-oriented presentations of practical solutions and migration strategies. Visitors to the Imagine stand will have access to company experts on hand to offer problem-solving insight gained from real-world deployments, along with tailored demonstrations of software-based playout, networking and advertising technologies that help media companies create seamless viewing experiences on every screen, maximize revenue potential with the least effort and complexity and make a practical, cost-effective move to IP and the cloud.

Tags: Imagine Communications | CABSAT 2022 | Aviator | Anas Hantash | Versio playout | ADC automation | SureFire | Selenio Network Processor | SNP | Magellan Control System | Ignacio Revuelto Rosello | collaborative success | IP | cloud | MKM Marketing Communications
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Operative and Imagine Communications Partner to Bring Interoperability and Open Architecture to TV Media Posted: 25/04/2022
Operative and Imagine Communications Partner to Bring Interoperability and Open Architecture to TV Media

Responding to the demand for more flexible, open architectures in AdTech systems, Imagine Communications and Operative announced today they have entered into a solutions partnership agreement. The agreement combines key pieces of Imagine’s portfolio, OSI, XG Linear, GamePlan and the newly announced SureFire with Operative’s AOS and OnAir platforms. Combining the strengths of both companies will enable media companies to optimally plan, sell, and execute advertising in an audience-centric manner across all digital and linear properties from a unified, cloud-native platform.

Tags: Imagine Communications | Operative | partnership | Sinclair | GamePlan | SureFire | cloud-native | Del Parks | Tom Cotney | MKM Marketing Communications | TV media sales | audience-centric | Lorne Brown | platform interoperability
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Increase Ad Revenue Across VOD, OTT and Addressable Linear with SureFire Video Ad Server Posted: 21/04/2022
Increase Ad Revenue Across VOD, OTT and Addressable Linear with SureFire Video Ad Server

Imagine Communications today announced the addition of SureFire™ video ad server to its suite of monetization solutions, addressing decade-old gaps in the cost, yield, and quality of advertising on digital video streams. The game-changing product will be shown for the first time at the 2022 NAB Show (24–27 April, Las Vegas Convention Center, booth C2122).

Tags: Imagine Communications | ad revenue | SureFire | video ad server | premium inventory | monetization solutions | NAB 2022 | Brad Herman | cross-platform | increase revenue | reduce cost | AWS | auto-scaling | Landmark | Aviator | MKM Marketing Communications
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Imagine Aviator Maximizes Revenue Potential and Viewing Quality Across Linear and VOD Services Posted: 20/04/2022
Imagine Aviator Maximizes Revenue Potential and Viewing Quality Across Linear and VOD Services

As media companies are challenged to meet growing demand for content on any screen and deliver profitability, Imagine Communications today announces the introduction of Imagine Aviator™, the first truly cloud-native platform that enables broadcasters, MVPDs and digital-first providers to plan, make and monetize premium-quality linear and OTT content from a single, unified platform. The ground-breaking platform designed to enable media companies to extract the maximum revenue potential from their assets will make its debut at the 2022 NAB Show (24–27 April, Las Vegas Convention Center, booth C2122).

Tags: Imagine Communications | Imagine Aviator | Aviator | cloud-native platform | ground-breaking | maximize revenue | NAB 2022 | ad delivery | Rob Malcolm | audience-first | SaaS | MKM Marcomms | MKM Marketing Communications | rights management | live events | VOD | ad sales
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Imagine Communications Selenio Network Processor Proves a Perfect Partner for Panasonic KAIROS in Hybrid SDI IP Live Productions Posted: 29/03/2022
Imagine Communications Selenio Network Processor Proves a Perfect Partner for Panasonic KAIROS in Hybrid SDI IP Live Productions

As broadcasters and production companies transition towards IP infrastructures, a proven technology partnership between industry leaders Imagine Communications and Panasonic is delivering practical, easily implemented and highly efficient hybrid and IP solutions using open, standards-based products. In yet another application for Imagine’s widely deployed Selenio™ Network Processor (SNP), integrators are using the software-based media processing platform to provide a high-density SDI on- and off-ramp for the Panasonic KAIROS IP live video production platform.

Tags: Imagine Communications | SNP | Selenio Network Processor | Kairos | Panasonic | hybrid | SDI/IP | live production | IP infrastructure | alliance partner | SMPTE ST 2110 | John Mailhot | seamless | commercial benefits | remote production | MKM Marketing Communications
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Broadcasters Increase Emphasis on Business Continuity Posted: 17/03/2022
Broadcasters Increase Emphasis on Business Continuity

Recognizing the importance of business continuity for television networks wishing to maximize viewership and revenue without the need to replicate their primary playout operations, Imagine Communications has worked with NESN (New England Sports Network) to protect the media company’s valuable on-air assets by implementing a comprehensive, cloud-based disaster recovery (DR) solution.

Tags: Imagine Communications | NESN | New England Sports Network | Versio | ADC automation | live sports | playout | Glodina Lostanlen | Kenny Elcock | disaster recovery | cloud-based | on-prem | MKM Marketing Communications
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Philippines TV5 Implements Fully Redundant End-to-End Playout Delivery System with Imagine Communications Versio Posted: 20/12/2021
Philippines TV5 Implements Fully Redundant End-to-End Playout Delivery System with Imagine Communications Versio

Leading independent Philippine broadcaster TV5, part of the MediaQuest Group, has implemented a comprehensive playout system built on Imagine Communications’ widely deployed Versio™ integrated playout platform and ADC™ automation system. The fully integrated and automated architecture helps TV5 to streamline their master control workflows, improve operational efficiencies and easily expand as their business evolves.

Tags: Imagine Communications | TV5 | Philippines | Ronaldo A Hernandez | Mathias Eckert | playout | Versio | automation | MCR functionality | MediaQuest Group | ADC | One News | Composite Technology | Mandaluyong | operational efficiencies | MKM Marketing Communications
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Imagine Communications Enables Remote Workflows Launches Intuitive, Flexible Automation UI to Improve Operational Efficiencies for Media Companies Posted: 08/12/2021
Imagine Communications Enables Remote Workflows  Launches Intuitive, Flexible Automation UI to Improve Operational Efficiencies for Media Companies

As demand for remote operations continues to increase across the industry, Imagine Communications has enhanced its ADC™ playout automation the most widely deployed automation platform enabling media companies to access and control their broadcast chain from anywhere. This powerful capability enhances existing media workflows with better revenue assurance and business continuity, provides for more efficient operations utilizing remote staff, and supports new operational models including hub-and-spoke deployments and unified broadcast operations from a centralized broadcast center.

Tags: Imagine Communications | remote workflows | intuitive | flexible | automation | ADC Flex | ADC playout automation | playout | Andy Warman | MKM Marcomms | MKM Marketing Communications
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Practical New Functionality for Contribution and Branding Added to Imagine Communications Selenio Network Processor Posted: 22/11/2021
Practical New Functionality for Contribution and Branding Added to Imagine Communications Selenio Network Processor

Widely deployed in both IP and SDI broadcast workflows around the world, Imagine Communications’ Selenio™ Network Processor (SNP) has added an array of new software features that enhance customers’ existing investments, driving further efficiencies in production, playout and distribution architectures.

Imagine’s SNP is a proven and popular video and audio processor platform. Its software-based architecture allows it to deliver all the functionality of a traditional modular processor chassis, but in an infinitely flexible, instantly reconfigurable form.

Tags: Imagine Communications | new | functionality | Selenio | SNP | Selenio Network Processor | indispensable | broadcast architecture | John Mailhot | MKM Marcomms | MKM Marketing Communications
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NEP UK and Imagine Communications Partner in Effort to Continue to Capitalize on the Demand for High-quality Live Premium Sports Coverage Posted: 11/11/2021
NEP UK and Imagine Communications Partner in Effort to Continue to Capitalize on the Demand for High-quality Live Premium Sports Coverage

As the demand for high-definition coverage of live sports continues, NEP UK has worked with Imagine Communications to deliver this increased level of quality to their viewers.

Imagine Communications has supplied multiple Selenio™ Network Processor (SNP) appliances to NEP UK, the UK division of the media technology partner for content creators around the globe. NEP UK installed the SNPs in four of their largest outside broadcast trucks, in order to provide a seamless, automated workflow for delivering 4K and UHD, HD, standard (SDR) and high dynamic range (HDR) signals.

Tags: Imagine Communications | NEP | Chris Cannon | Mathias Eckert | live sports | sports | sports coverage | UK | SNP | Selenio | high-density signal | signal conversion | OB | outside broadcast | OB truck | UHD | HD output | premium sports | IP | MKM Marcomms
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Imagine Communications Enhances Mediterranean Presence with Fabrizio Mariani Posted: 21/09/2021
Imagine Communications Enhances Mediterranean Presence with Fabrizio Mariani

Fabrizio Mariani has joined Imagine Communications as a regional sales manager. Based in Milan, Italy, he will cover Greece and Malta, as well as his native Italy.

Even while studying computer science at university in Milan, Mariani was working as a freelance graphics operator and designer in a television station. He has never left the industry, working with leading vendors on cutting-edge systems in video storage, networking and data management. This experience ideally suits him for his new role at Imagine Communications, where he will help deliver innovative solutions to contemporary challenges.

Tags: Imagine Communications | Fabrizio Mariani | Mediterranean | media workflow | specialist | broadcast | Italy | Greece | Malta | Mathias Eckert | IP connectivity | flexibility | efficiency | new hire | new appointment | MKM Marcomms | MKM Marketing Communications
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