EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will showcase its strong commitment to the Middle East region at CABSAT 2022 (17 – 19 May, Dubai World Trade Centre, stand C6-31), introducing its new FLEX cloud solutions. This suite of powerful media asset management and storage software solutions provides a straightforward way for businesses, large and small, to take full advantage of cloud services and workflows.
FLEX reflects the powerful business trends in post today, including the migration to a “work anywhere” environment, with ready access to content wherever the creative staff need to be. In adopting cloud storage and processing, it also meets the move towards an OpEx financial model, with the cloud hosting and storage fees flexing to reflect the level of business.
Michele Dwayk and Amjad Baidas, the latest recruits to EditShare’s team in the region, will be on the booth to showcase the new technology enhancements.
“The Middle East is a very strategic territory to EditShare, and we continue to work with many of the big players in the region,” comments Said Bacho, Chief Revenue Officer at EditShare. “We know how important strong relationships are in this community, which is why we have carefully recruited very well-known and respected talent like Michele and Amjad to work with our customers and channel partners here.”
CABSAT will be the perfect opportunity to see the latest developments following their launch at NAB 2022. These are all aimed at simplifying the creative experience while providing even greater content security and availability.
A great example of workflow streamlining is the enhanced project synchronization with NLEs, including Media Composer, Adobe® Premiere® Pro and DaVinci Resolve. This allows complex projects to be readily moved between EditShare FLOW media management and the NLE environment.
Also added to FLOW is the ability to support the latest RAW format updates for RED and Blackmagic Design camera systems, and impose LUTs in real time, both on full resolution material and on proxies.
FLOW can now also ingest NDI contribution feeds and immediately present them for editing, ideal for news and sports fast turnaround editing. To make the workflows as slick as possible, EditShare has been collaborating with MoovIT on its Helmut 4 orchestration platform, and will demonstrate how they work together to make Adobe and EditShare the perfect environment for high pressure operations.
Content security and availability is vital to professional users, and EditShare is adding new hardware and software in this area. The EFS 60NL is a new device, aimed at nearline storage, and providing 60 drive bays in 4U of rack space. Within the EditShare environment, nearline storage is ideal for content which is needed but not being immediately worked on, ready to be transferred to the online servers with virtually no delay.
Adding to the security and sharing concept, EFS Multi-Site allows users with multiple locations to leverage built-in file acceleration to synchronize project storage between EFS clusters in different facilities. This ensures that users have ready access to content, wherever they choose to work. Cloud Sync extends the capabilities of Multi-Site to cloud storage, providing added flexibility in access as well as security in archiving.
“This year’s participation at CABSAT marks a first for EditShare by exhibiting at our own booth with a regional team on board,” added Bacho. “It will be great to show our users and channel partners in the Middle East all the exciting new innovations we have been working on, and discuss how we can transform story-telling.”
For more information on EditShare solutions, please visit the website at www.editshare.com