EditShare Drives Cloud Distribution and Post for Top-Flight Basketball in China

Date: 10/06/2022
EditShare Drives Cloud Distribution and Post for Top-Flight Basketball in China

EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, powered the video workflows for the finals of the 2021-22 China Men’s Basketball Professional League (CBA). Working with the international sports department of leading cloud provider Alibaba, EditShare used its FLOW media management tools to allow media companies to upload, download, edit and handle the delivery of the game.

EditShare's open architecture allowed for customization of the FLOW web user interfaces for CBA, providing each registered user with tailored functionality. The crew on site uploaded all the video material to the cloud, where CBA officials, sponsors, rights-holding media organizations and other registered users could search and download content. Comprehensive security restrictions were applied to ensure no unauthorized person could access the videos.

The purpose of the cloud-based distribution platform was to ensure content was available to all entitled users as quickly as possible. To help this, EditShare tailored the web-based user interfaces for all classes of user, in the Chinese language, to make content searches, access and downloads as simple and intuitive as possible.

“The project was overseen by EditShare's regional partner ThinkTone Tech in Beijing. “The CBA Finals are a prestigious sporting event,” said Pavel Li, Product Director, ThinkTone Tech. “Fans all over the country and further afield were excited to see their favorite teams in action. We were delighted to help our customer exceed audience expectations thanks to the advanced technology provided by EditShare and Alibaba.”

Said Bacho, chief revenue officer at EditShare, added “Live sport does not have time to wait for video distribution systems to catch up – fans want to see the live action and all the replays immediately. FLOW from EditShare provides access to thousands of assets from wherever you are, especially with cloud access like this project with Alibaba. FLOW also supports all the popular editing platforms, so each user can decide for themselves how they want to work with the content, and what is most appropriate for them.”

The last game in the 2021-22 CBA Finals, when Liaoning beat Guangsha 100:82, was held on 26 April in Nanchang, at the end of almost four weeks of intensive competition, with coverage depending on FLOW from EditShare.

For more information on EditShare solutions, please visit the website at www.editshare.com




Tags: EditShare | cloud distribution | post | basketball | China | Alibaba | collaborative | media workflows | storytellers | FLOW | media management | China Mens Basketball Professional League | CBA | ThinkTone Tech | Beijing | Pavel Li | Said Bacho | MKM Marcomms
Submitted by MKM Marketing Communications (MKM Marketing Communications)
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