Leading creative digital agency, DMS, has today announced the appointment of Alasdair Barley as its new Social Producer. Alasdair will work alongside the in-house digital and social teams to create full service social campaigns for DMS’ digital marketing clients. These include leading global entertainment, arts and culture, lifestyle and sports brands which benefit from DMS’ social insight and strategy services such as content creation, strategic insights, posting plans and community management.
Bringing eight years’ digital marketing and sales experience with a passion for storytelling through social media to DMS, Alasdair joins from leading independent UK film distribution company, Entertainment One. An expert in content creation and strategy, Alasdair has managed and delivered a diverse range of social campaigns for titles such as, The Walking Dead, I, Tonya and Molly’s Game, amongst others.
Discussing the move, Alasdair said: “DMS has an excellent track record in producing best-in-class creative assets and delivering successful campaigns through strategic planning. As the industry continues to evolve and demand for content increases across all platforms, it’s an excellent opportunity to join the team and help deliver innovative campaigns with captivating content for our high-profile client base”.
Oliver Crocker, Account Director at DMS, added: “Alasdair’s experience is a great addition to DMS’ Creative team, where he’ll also be working closely with our Social Insights team. He joins at a very exciting time as we increase our full service social campaign output, collaborating with multiple clients to create and strategically place original content for both organic and paid distribution.”
As well as creative and digital services, DMS’ 135-strong team provides multi-platform content production, management, localisation, distribution and media monitoring to major feature film studios, leading film distributors, broadcasters, sports associations and brands.