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Marketron Integration Suite Simplifies Cross-Platform Data Sharing With Connectors for Salesforce, HubSpot, and NetSuite Posted: 23/11/2021
Marketron Integration Suite Simplifies Cross-Platform Data Sharing With Connectors for Salesforce, HubSpot, and NetSuite

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today announced the first three connectors within the new Marketron Integration Suite. Connectors for Salesforce, HubSpot, and NetSuite simplify and automate the sharing of data between Marketron's traffic systems and the three platforms. Streamlining the exchange of data between CRM and accounting platforms, these connectors reduce data silos, eliminate duplication and normalization issues, improve data accuracy, and enable greater efficiency and agility across sales, traffic, and billing operations.

Tags: Integration Suite | Data Sharing | Efficiency | Agility | Cross Platform
Submitted by Wall Street Communications
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New Marketron Integration Suite Enables Greater Efficiency, Agility, and Innovation Through Cross-Platform Data Sharing Posted: 18/11/2021
New Marketron Integration Suite Enables Greater Efficiency, Agility, and Innovation Through Cross-Platform Data Sharing

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today announced the launch of the Marketron Integration Suite, which leverages open APIs, connectors, and custom integrations to give Marketron customers the ability to consolidate disparate data sources — including linear, O&O, and third-party digital advertising systems — into a single ecosystem. In doing so, the Marketron Integration Suite helps users to reduce bottlenecks, realize greater visibility, and drive increased revenue.

Tags: Integration Suite | Data Sharing | Efficiency | Agility | Cross Platform
Submitted by Wall Street Communications
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Bannister Lake Delivers Cross-Platform and Innovative Graphic Solutions for Canadian Federal Election Coverage Posted: 01/11/2019
Bannister Lake Delivers Cross-Platform and Innovative Graphic Solutions for Canadian Federal Election Coverage

Bannister Lake played an essential role in providing Canadian broadcast and online audiences with live election results during the Oct. 21 national election. In addition to providing the editorial tools to producers, Bannister Lake enabled decision desks and graphic operators to identify key races, declare winners, and organize graphic playlists. The company also devised and implemented on-set touchscreen mapping widgets and social-media solutions.

This marks the 18th time Corus Entertainment's Global Television Network has used Bannister Lake solutions to drive election coverage. Elector software was used to aggregate and manage election results and populate graphics that were rendered by four different engines: HTML5, Avid/Orad, Ross XPression, and Vizrt. This provided Global Television with multiple options to visualize election results and present them in exciting new ways. Graphics appeared as full frame, as part of the broadcast's unique video wall, as regional L-bars, as augmented reality elements, and as online winner cards that were tweeted out.

The broadcast's touch-enabled HTML5-based widgets proved to be a distinctive storytelling device. The solution allowed hosts to blend real-time data with demographics information on electoral district maps and walk viewers through trends and analysis. Since the solution was built entirely in HTML5, editorial and cosmetic changes could be executed quickly without reliance on other hardware or software systems.

"Having Bannister Lake data available on various endpoints meant we had maximum flexibility to tell the election night story," said Gerry Belec, director news technology and operations, Global News. "Once again Bannister Lake ensured that both our editorial and production teams had the data and the tools to execute a great election night broadcast."

Tags: Bannister Lake | Cable Public Affairs Channel | CPAC | Elector Election Race Software | Global Television | Cross-Platform Graphics
Submitted by InGear
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Globecast announces integrated cross-platform live content monetization with Digital Media Hub Posted: 05/09/2018
Globecast announces integrated cross-platform live content monetization with Digital Media Hub
Globecast, the global solutions provider for media, today announces the launch of its new Digital Media Hub suite of services for sport and live events. Facilitating cross-platform live content publishing, it significantly increases content monetization opportunities in what are highly competitive markets.
Tags: Media Management | content distribution | contribution | cross-platform | social media | IBC 2018 | IBC 2018
Submitted by Jump PR
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Viaccess-Orca, Wiztivi, and EKT Join Forces to Introduce Cross-Platform OTT and IPTV Solution Posted: 05/06/2018
Viaccess-Orca, Wiztivi, and EKT Join Forces to Introduce Cross-Platform OTT and IPTV Solution
Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions; Wiztivi, a leading company for multiscreen user interfaces (UI); and EKT, a company that specializes in the design and manufacture of set-top box solutions, have joined forces to create an end-to-end (E2E) OTT multiscreen and IPTV solution for pay-TV operators and service providers.
Tags: Viaccess-Orca | Wiztivi | EKT | cross-platform OTT solution | IPTV solutions | pay-TV operators
Submitted by Dundee Hills Group
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Pitman takes the chair at Yospace Posted: 28/03/2012
Pitman takes the chair at Yospace

Yospace, the global leader in distributing video content to multiple platforms, has appointed Graham Pitman as chairman of its board. The appointment reflects the critical convergence between the traditional broadcast industry and the world of IP distribution, and comes at a time when Yospace is launching a revolutionary technology platform which will transform the way that broadcasters build revenues from online content.

Tags: www.yospace.com | Graham Pitman | TV-Everywhere | mobile | multimedia | cross platform video
Submitted by Manor Marketing
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