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Simplestream support for Dovetail enables UK operators to measure multiscreen reach and viewing Posted: 26/03/2019
Simplestream support for Dovetail enables UK operators to measure multiscreen reach and viewing

Simplestream, the leader in live, live-2-VOD and on-demand OTT services, announced today that it has now integrated BARB’s new Dovetail audience measurement across its delivery platforms. This enbles participating broadcasters and operators to more accurately measure reach across multiple devices to better understand their audience and potentially increase advertising, carriage and subscription revenues.

Tags: Simplestream | BARB Dovetail
Submitted by platformcomms
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