News
RiksTV Chooses AdScribe Audience for Multiscreen Service Posted: 10/10/2017
AdScribe, a subsidiary of Zenterio, today announced that Norwegian pay-TV operator RiksTV has deployed its audience measurement and analytics tool AdScribe Audience to accurately measure live TV; time-shift TV; catch-up TV; and VOD content viewed on connected set-top boxes; Android apps; and iOS devices, including iPhone®, iPad®, and Apple TVs. Running in the cloud, Audience collects data about what is being watched, processes it, and presents the information to RiksTV, according to standard industry metrics such as share, reach, and rating, via an intuitive browser-based UI. By providing RiksTV with access to detailed, first-party data and analytics, Audience enables the operator to proactively tackle pressing business issues, increase ARPU, and maximize cost savings.
Tags: RiksTV | AdScribe Audience | Multiscreen Service | Audience Measurement | Analytics Tool | pay-tv | zenterio
Submitted by 202 Communications
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Viaccess-Orca to Demonstrate New Audience Measurement Service at IBC2017 With Neotion CAM Integration Posted: 11/09/2017
Viaccess-Orca, a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced today that it will showcase its new audience measurement service, VO Audience Measurement Service, integrated with NEOTION CAM, at IBC2017. Viaccess-Orca's Audience Measurement Service is readily available to TV operators using a NEOTION CAM, embedding a standard Access Control Software (ACS). Fully integrated with Viaccess-Orca's TV Business Analytics suite, the new service will allow pay-TV operators to harness the power of viewership data and ultimately increase their ARPU.
Tags: Viaccess-Orca | New Audience Measurement Service | IBC2017 | Neotion CAM | Granular Viewership Data Collection | Pay-TV | Targeted Secure Content | Increase ARPU | IBC 2017 | IBC 2017
Submitted by 202 Communications
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Decentrix Transforms and Elevates Media Sales Processes With Mediabase SSP Posted: 05/04/2017
Decentrix today introduced Mediabase SSP(TM), the media industry's first and only platform to maximize revenue opportunities by transforming manual sales processes into modern real-time workflows. The newest addition to the Decentrix BIAnalytix(TM) portfolio of media business intelligence solutions, Mediabase SSP consolidates inventory, standardizes rates, packages audiences, and exposes offers securely and selectively, allowing sellers to respond at the speed of the buyer -- in real time.
Tags: Decentrix | BIAnalytix | Mediawase SSP | rates | inventory | audience | secure | speed | media sales processes | advertising | medium
Submitted by Wall Street Communications
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Timecode Systems Announces Shipping of SyncBac PRO Posted: 20/10/2016
Timecode Systems Limited today announced that SyncBac PRO, introduced at this year's NAB show in Las Vegas, is now shipping. The new, wireless, embedded timecode sync solution for GoPro HERO4 Black and Silver cameras is now in stock and available to buy throughout the companys international network of resellers.  
Tags: Timecode Systems | SyncBac PRO | Shipping | viewing audience | television | GoPro | Black and Silver cameras | customers | NAB Show
Submitted by Wall Street Communications
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New research highlights the power of personalised ad insertion Posted: 28/07/2016

Research commissioned by Dynamic Ad Insertion specialist Yospace has revealed that 78% of live online TV viewers are more likely to take notice if ads are targeted and relevant to them personally and that those ads will prompt positive action from audiences.

Tags: Adverts | TV | personalised | Yospace | age range | live TV | advertising | audiences
Submitted by Whiteoaks
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Brightcove Audience Makes Video the New Foundation of Modern Marketing Posted: 03/08/2015

Brightcove, the leading provider of cloud services for video, today announced general availability of Brightcove Audience, a new feature in the Brightcove Video Marketing Suite (VMS) that connects video analytics directly into Oracle Eloqua and Marketo marketing automation platforms, captures leads, and translates video engagement data into contact tracking, lead scoring, and customer segmentation. This feature allows marketers to achieve better results by turning their video content into highly-effective lead capture assets. The Brightcove integration is certified by Oracle and is available in Oracle Cloud Marketplace. Marketo customers can access the Brightcove integration in Marketo LaunchPoint.

Tags: Brightcove | VOD | video | marketing | OTT | Audience
Submitted by Sophie Rayers - Brightcove
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AudienceRate announces partnership with Tekka Date, leveraging its network of 33 million unique users Posted: 26/03/2013

Tekka Date which will massively extend its audience offering. As part of the agreement Tekka Date will open up its community of 33 million unique global users to AudienceRate, providing the business with vital anonymised data to better inform client campaigns.

Tags: AudienceRate | Tekka Date | data

Submitted by AudienceRate
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