Yospace and SpotX showcase programmatic Dynamic Ad Insertion at NAB Posted: 30/03/2017

Yospace and SpotX have teamed up to provide a demonstration of programmatically-sold Dynamic Ad Insertion for live online television at NAB.

Tags: Yospace | Spot X | Dynamic Ad Insertion | Sky | Channel 4 | ITV | adverts | NAB | NAB 2017 | NAB 2017
Submitted by Whiteoaks
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92% of European Consumers Demand Improvement to Online Video Advertising Posted: 15/09/2016

Nine out of 10 (92%) European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a new survey of 4,000 consumers in the UK, France and Germany, which was commissioned by online video solutions provider, Brightcove Inc. (NASDAQ: BCOV).

Tags: Brightcove | Consumer | adverts | online | video
Submitted by Brightcove
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New research highlights the power of personalised ad insertion Posted: 28/07/2016

Research commissioned by Dynamic Ad Insertion specialist Yospace has revealed that 78% of live online TV viewers are more likely to take notice if ads are targeted and relevant to them personally and that those ads will prompt positive action from audiences.

Tags: Adverts | TV | personalised | Yospace | age range | live TV | advertising | audiences
Submitted by Whiteoaks
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