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Harmonic ACHIEVE 2021 Summit Spotlights Success in Video Streaming Posted: 09/09/2021
Harmonic ACHIEVE 2021 Summit Spotlights Success in Video Streaming

Harmonic (NASDAQ: HLIT) today announced that it will host an online summit, ACHIEVE 2021, on Sept. 29-30, bringing together media companies and business leaders in the video industry. The event will share unique insights and first-hand experiences on innovative cloud streaming deployments, major evolutions in primary distribution and broadcast TV, and successful monetization and personalization approaches.

Tags: Live streaming | ACHIEVE 2021 Summit | DAI | Targeted advertising | Edge processing | Cloud
Submitted by 202 Communications
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Jackson Energy Authority and Harmonic Team Up to Simplify Video Streaming for MVPDs Posted: 19/08/2021
Jackson Energy Authority and Harmonic Team Up to Simplify Video Streaming for MVPDs

Jackson Energy Authority and Harmonic (NASDAQ: HLIT) announced today that they have teamed up to launch JEA's groundbreaking, fully hosted headend management and video streaming solution for cable, broadband and telecommunications providers. Powered by Harmonic's VOS®360 cloud platform, JEA's E+ Premier managed headend solution provides secure signal processing and delivery of MPEG-2, MPEG-4 and adaptive bit rate (ABR) signals to MVPDs for traditional multicast distribution, as well as for live and on-demand video streaming to subscribers. This solution enables operators to consolidate and economize existing headends, launch advanced streaming services quickly, reduce infrastructure costs, and generate new ad sales revenues that may not have been previously available. E+ Premier has been successfully deployed by several U.S. operators.

Tags: Harmonic | VOS360 Cloud Platform | Jackson Energy Authority | MVPDs | Video Streaming | E+ Premier | Targeted Advertising
Submitted by Dundee Hills Group
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Tolka Introduces ADS Personalized Advertisement Delivery for One-Way Broadcast Networks Posted: 28/07/2021
Tolka Introduces ADS Personalized Advertisement Delivery for One-Way Broadcast Networks

Tolka announces a major addition to its product range. Tolka ADS is a personalized advertisement delivery system which allows broadcasters to deliver specific promotional content and commercials to targeted groups within their transmission footprint. A key feature of Tolka ADS is that no internet return path is needed.


Tags: Tolka | broadcast media access | broadcast content security | targeted television advertising | personalised television advertising | personalized television advertising | OTT content protection | IPTV content protection | satellite IR | miniature DTV interface | D
Submitted by Stylus Media Communications
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Michael Day takes the helm at Tolka as CEO Posted: 12/05/2021
Michael Day takes the helm at Tolka as CEO

Tolka announces a new addition to its management team with the appointment of Michael Day as chief executive officer, effective from May 1st 2021. His role will include spearheading the company's expansion as a globally active producer of equipment, software and services for the broadcast telecommunications market.

Tags: Tolka | broadcast media access | broadcast content security | targeted television advertising | personalised television advertising | personalized television advertising | OTT content protection | IPTV content protection | satellite IR | miniature DTV interface | D
Submitted by Stylus Media Communications
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Tolka Launches TV AnyWhere Solution, Extending the Reach of Digital TV Channels to Smart Devices in Any Location Posted: 26/04/2021
Tolka Launches TV AnyWhere Solution, Extending the Reach of Digital TV Channels to Smart Devices in Any Location

Tolka announces a major advance in digital television broadcasting with the introduction of TV AnyWhere. A complete and easy to manage solution, TV AnyWhere allows broadcasters to provide full support for revenue-generating personalized advertising without needing a return feed. TCAS (Tolka Conditional Access System) is integrated to ensure secure delivery.

Tags: Tolka | broadcast media access | broadcast content security | targeted television advertising | personalised television advertising | personalized television advertising | OTT content protection | IPTV content protection | satellite IR | miniature DTV interface | D
Submitted by Stylus Media Communications
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Latest NetRange Developments to Turbo Boost Smart TV Market Traction in 2021 through lowered CAPEX, OPEX and new Advertising opportunities Posted: 19/04/2021
Latest NetRange Developments to Turbo Boost Smart TV Market Traction in 2021 through lowered CAPEX and amp; OPEX and new Advertising opportunities

NetRange MMH GmbH (‘NetRange’), theglobal provider of white-labelled, turnkey Smart TV and OTT ecosystems, today announced that its innovative solutions are driving forward the functionality and global market momentum for Smart TV.

Tags: NetRange | OTT | Streaming | SmartTVs | CTVs | ConnectedTVs | Advertising | CAPEX | OPEX
Submitted by Staff
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LTN Global launches first universal signaling solution for national linear addressable TV advertising Posted: 12/04/2021
LTN Global launches first universal signaling solution for national linear addressable TV advertising

LTN Global, the industry leader in transformative media technology and video transport solutions, has today announced the launch of LTN Target, a market-first universal signaling solution.

Fragmentation in distribution platforms and ad decisioning systems, as well as manual workflows, have prevented linear channels from running national addressable ads at scale during live linear broadcasts. LTN Target integrates seamlessly with all parts of the advertising ecosystem to enable linear addressable advertising on any network, platform, and workflow.

Tags: advertising | linear | LTNGlobal
Submitted by Platform Comms
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ucfunnel and NetRange partner to enable dynamic ads across the Smart TV ecosystem Posted: 17/03/2021
ucfunnel and NetRange partner to enable dynamic ads across the Smart TV ecosystem

ucfunnel, a global Smart Media programmatic solution provider, today announced a new partnership with NetRange MMH GmbH (‘NetRange’), an ACCESS CO., LTD. company and the leading global provider of white-label certified Smart TV ecosystems, to deliver value-added advertisements on NetRange’s portal for Premium Streaming VoD Content.

Tags: NetRange | ucfunnel | SmartTV | dynamic advertising
Submitted by platformcomms
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Yospace and ITV announce extension for ad insertion in ITV Hub Posted: 06/01/2021
Yospace and ITV announce extension for ad insertion in ITV Hub

ITV, the UK’s leading commercial broadcaster, has extended its relationship with Yospace, the server-side ad insertion (SSAI) pioneer, for targeted advertising on live channels in ITV Hub. The companies have together played a fundamental role in developing SSAI technology, having first collaborated in 2011 and providing its first public demonstration for live streams at IBC 2012. The extension runs until 2022 and will mark over a decade of collaboration and innovation in SSAI.

Tags: Yospace | ITV | ITV Hub | SSAI | Advertising | Ad insertion
Submitted by Staff
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Unified Streaming latest playlist technology enables OTT providers to move on from video files and prepare for a dynamic future Posted: 05/11/2020
Unified Streaming and rsquo;s latest playlist technology enables OTT providers to move on from video files and prepare for a dynamic future

Unified Streaming, a leader in smart video streaming technologies, has announced an enhancement to its video playlist technology for OTT streams that improves engagement with viewers, creates efficiencies in streaming workflows and drives new advertising opportunities.

Tags: playlist | advertising | streaming | OTT
Submitted by Platform Communications
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Verizon Media Launches New Platform Capabilities Designed To Evolve The Live Streaming Experience Posted: 16/09/2020
Verizon Media Launches New Platform Capabilities Designed To Evolve The Live Streaming Experience

Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience. These include several new capabilities that provide deeper fan engagement for live sports and services that address every streaming need. Additionally, the company has launched Smartplay Prebid’s first integration with the Verizon Media Ad Platforms’ OTT Smart Auction.

Tags: OTT | Streaming | TV | live sport | low latency | broadcasting | Syndication | programmatic | advertising | content
Submitted by Staff
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Starfish granted international patents for TS Splicer Posted: 19/08/2020
Starfish granted international patents for TS Splicer

Starfish Technologies, a pioneer in transport stream processing and advertising insertion, has been granted European and US patents that cover a range of techniques employed within its TS splicer product. The TS Splicer is a software-based solution for clean switching of encoded transport streams and is used for media switching and content replacement for advertising insertion and slating.

Tags: Starfish Technologies | transport stream processing | advertising insertion | TS Splicer | clean switching | encoding | streaming | media switching | slating | Transport Stream processing | multi-platform delivery | decoding | transcoding | compliance | audio descirpti
Submitted by Manor Marketing
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Viaccess-Orca and Smart AdServer to Share Targeted TV Advertising Strategies Through Webinar Posted: 23/06/2020
Viaccess-Orca and Smart AdServer to Share Targeted TV Advertising Strategies Through Webinar

Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and Smart AdServer, the fully transparent and vertically integrated ad tech platform specialized in premium video monetization, announced a webinar on "The 5 steps to best-in-class targeted TV advertising." The webinar will present attendees with impactful strategies on leveraging the recent, unprecedented viewing peaks in video consumption to boost monetization opportunities and increase revenues.

Tags: Viaccess-Orca | Smart AdServer | Webinar | OTT | Videonet | Advertising
Submitted by 202 Communications
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Verizon Media launches platform enhancements to maximize streaming reach and revenues Posted: 21/04/2020
Verizon Media launches platform enhancements to maximize streaming reach and revenues

Verizon Media has launched a range of capabilities to enable broadcasters, content owners and service providers to grow audiences and monetize content in new ways. These include advanced advertising tools that improve transparency in the bidding process and track ad performance. Additional features that maximize audience reach and enhance live event streaming have also been announced.

Advanced Advertising

Verizon Media Smartplay Prebid is a server-side integration that exposes inventory and conducts auctions faster with more demand partners using the prebid open-source framework. This low-risk solution is easy to implement and opens up content owner supply to more demand partners, allows for fair market competition, and provides visibility into content value with price transparency.

“Until now there has been a generally accepted order of operations in filling ad supply that has not always maximized the value of a publisher’s inventory,” said Ariff Sidi, General Manager at Verizon Media Platform. “Prebid addresses that by calling out to demand partners in an open and transparent fashion, maximizing value and providing transparency in the bidding process.”

Verizon Media is also enhancing advertising data and analytics to provide customers a deeper understanding of ad performance. Ad Data helps technical teams highlight any errors, timeouts, and tracking issues after they occur. Ad Analytics allows content publishers to identify and respond to trends in ad performance and segment data by areas such as environment, device, and demand partner.

Tags: Verizon | Verizon Media | Streaming | OTT | Advertising | Prebid | SSAI | NAB 2020 | NAB 2020
Submitted by Staff
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MediaKind delivers enhanced Advertising portfolio to unlock monetization potential of advertising and alternate content Posted: 21/04/2020
MediaKind delivers enhanced Advertising portfolio to unlock monetization potential of advertising and alternate content

 

MediaKind, a global media technology leader, today

announced that its award-winning Advertising and Content Distribution Rights

portfolio, PRISMA, has been reconfigured with a new flexible, modular feature

set. It has been reshaped to unlock the full revenue potential of advertising

and alternate content across broadcast and IP networks. The PRISMA Core and

PRISMA Edge products provide highly specialized content distribution rights definition

& enforcement and targeted advertising capabilities, including DAI,

localized content, content blackouts and security against piracy.

 

 

 

Tags: MediaKind | Advertising | PRISMA | monetisation
Submitted by Staff
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