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ADTH to Debut Latest Broadcast Media Access, Security and Targeted Advertising Solutions at Broadcast Asia 2019 Posted: 14/05/2019
ADTH to Debut Latest Broadcast Media Access, Security and Targeted Advertising Solutions at Broadcast Asia 2019
Atlanta DTH (ADTH) celebrates its 25th anniversary at the June 18th through 20th Broadcast Asia 2019 show in Singapore with five new and enhanced product offerings: ADTH Tolka CAS conditional access system; ADTH Tolka Watermark forensic content protection; ADTH Tolka Target Ad delivery; ADTH Tolka DGI 1012 miniature plug-in DTTV receiver; ADTH Tolka Media+Social platform.
Tags: Atlanta DTH | Inc. | broadcast media access | broadcast content security | targeted television advertising | personalised television advertising | personalized television advertising | OTT content protection | IPTV content protection | satellite IR | miniature DTV
Submitted by Stylus Media Consultants
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Never.no enhance audience engagement for broadcasters across the globe Posted: 08/04/2019
Never.no enhance audience engagement for broadcasters across the globe

Never.no, the award-winning social engagement platform specialist, has today announced a series of customer wins as the company’s explosive start to 2019 reflect the recent expansion, with the addition of new offices and staff in the US, UAE and Australia, alongside offices in the UK and Norway. With the goal of making TV social and advertising dynamic, Never.no’s platform helps broadcasters and advertisers personalise their offer, increase TV viewership and engage audiences and consumers. STORY, the social TV platform used by the world’s top broadcasters and brands – including SKY, QVC, Televisa, Univision and PlayStation, Specsavers and Danone – features an ever-growing customer list within the key regions of EMEA, LATAM and APAC.

Tags: media | monitoring | social media | social engagement | entertainment | industry | broadcast | media monitoring | analytics | digital media | digital media services | advertising | interactive TV | NAB 2019 | NAB 2019
Submitted by Red Lorry Yellow Lorry
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Imagine Communications Demonstrates Proven Technology Advances Through Real-World Deployments at the 2019 NAB Show Posted: 26/03/2019
Imagine Communications Demonstrates Proven Technology Advances Through Real-World Deployments at the 2019 NAB Show

Visit Imagine Communications at the 2019 NAB Show (8 – 11 April, Las Vegas, booth SL1516) to experience problem-solving innovation through the real-world lens of its customers from around the globe. The focus is on proven solutions: High-calibre industry influencers will be on hand to discuss and demonstrate how they leveraged Imagine’s practical innovation and migration strategies to personalize the path and pace of their transition to next-generation architectures and business models. This approach enables media companies to plan their transition to an IP-connected, software-defined future at their own pace.

Tags: Imagine Communications | NAB | NAB2019 | proven technology | playout | live production | advertising technology | practical innovation | migration strategies | IP-connected | software-defined future | Tom Cotney | MKM Marcomms | MKM Marketing Communications | NAB 2019 | NAB 2019
Submitted by MKM Marketing Communications
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ADTH to Demonstrate Latest Advances in Broadcast Media Access, Security and Personalized Advertising at 2019 NAB Show Posted: 13/03/2019
ADTH to Demonstrate Latest Advances in Broadcast Media Access, Security and Personalized Advertising at 2019 NAB Show
Celebrating its quarter-centenary this year, Atlanta DTH (ADTH) will promote the latest additions to its range of broadcast, OTT and IPTV content protection products on booth SU7225 at the April 8th-11th 2019 NAB Show in Las Vegas.
Tags: Atlanta DTH | Inc. | broadcast media access | broadcast content security | targeted television advertising | personalised television advertising | personalized television advertising | OTT content protection | IPTV content protection | satellite IR | miniature DTV | NAB 2019 | NAB 2019
Submitted by Stylus Media Consultants
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Imagine Communications Demonstrates Practical Evolution Towards Advanced Technologies at CABSAT 2019 Posted: 06/03/2019
Imagine Communications Demonstrates Practical Evolution Towards Advanced Technologies at CABSAT 2019

Imagine Communications experts will be on hand at CABSAT 2019 (12 – 14 March, Dubai World Trade Center, stand D2-10) to demonstrate the latest practical solutions to key issues including playout, advertising monetization and the managed transition from traditional architectures to software-defined, IP-connected infrastructures. These proven solutions allow broadcasters and media companies in the MENA region to move forward without compromising existing investments.

Tags: Imagine Communications | MKM Marcomms | MKM Marketing Communications | CABSAT 2019 | Dubai | MENA | migration strategies | flexibility | IP-ready | playout | advertising monetization | proven solutions | Anas Hantash | cloud-ready | Versio | Selenio Network Processor | CABSAT 2019 | CABSAT 2019
Submitted by MKM Marketing Communications
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SMPTE Expands Global Reach With New EMEA Advertising Representative Posted: 05/02/2019
SMPTE Expands Global Reach With New EMEA Advertising Representative
SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, today announced that Phil Guy will serve as the Society's sales representative for EMEA. Working in this new role, Guy will focus on securing and developing advertising partnerships with individuals, businesses, and brands across SMPTE publications and platforms including the SMPTE website, the award-winning SMPTE Motion Imaging Journal, and the Society's eNewsletters.
Tags: SMPTE | Global Reach | EMEA Advertising Representative | Phil Guy | Business Development
Submitted by Wall Street Communications
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At IBC2018, New Zenterio TV Platform Makes It Easy to Launch Next-Generation Television Services Posted: 14/09/2018
At IBC2018, New Zenterio TV Platform Makes It Easy to Launch Next-Generation Television Services
At IBC2018, Sept. 14-18 in Amsterdam, Zenterio, a global leader in TV software solutions, will launch Zenterio TV, an entertainment client platform powered by Zenterio Cloud. Comprised of client software, UI, and cloud components, Zenterio TV helps operators boost viewer satisfaction by distributing relevant content, increase profitability, secure their role in the pay-TV future, and begin supporting home automation offerings.
Tags: Zenterio | television analytics | advertising solutions | entertainment experience platforms | OTT | DVB | IPTV | IBC2018 | IBC 2018 | IBC 2018
Submitted by Dundee Hills Group
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COSMOTE TV Delivers Smart Remote Experience on New Set-Top Boxes With Zenterio OS Posted: 30/08/2018
COSMOTE TV Delivers Smart Remote Experience on New Set-Top Boxes With Zenterio OS

Zenterio, a leading television and multiscreen software client solutions provider, today announced that OTE Group, the largest telecommunications provider in the Greek market, deployed in COSMOTE TV, its pay-TV services, an advanced set-top box (STB) called EUROBOX (KAON NS2000), using Zenterio OS. Featuring a highly flexible and scalable independent operating system architecture, Zenterio OS allows COSMOTE TV to support internet-delivered, on-demand content in addition to live content. With the EUROBOX powered by Zenterio OS, COSMOTE TV subscribers have more choices on how to control the TV experience through a new COSMOTE TV Smart Remote application alongside accessing additional content sources, which enhances the viewing experience.

Tags: Zenterio | television analytics | advertising solutions | entertainment experience platforms | OTT | DVB | IPTV | IBC2018 | IBC 2018 | IBC 2018
Submitted by Dundee Hills Group
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Zenterio IBC2018 Exhibitor Preview Posted: 24/07/2018
Zenterio IBC2018 Exhibitor Preview
Today’s television viewers want to be engaged with the content they are viewing. They want access to live TV and VOD content, as well as apps and premium movie rentals all in one place. To succeed, pay-TV operators must provide compelling content as part of a unified service offering in the home. The challenge is to match the content with the subscribers’ ever-evolving tastes to reduce churn and increase ARPU.
Tags: Zenterio | television analytics | advertising solutions | entertainment experience platforms | OTT | DVB | IPTV | IBC2018 | IBC 2018 | IBC 2018
Submitted by Dundee Hills Group
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Imagine Communications Introduces Powerful Business Intelligence Solution at NAB Show Posted: 19/06/2018
Imagine Communications Introduces Powerful Business Intelligence Solution at NAB Show

Imagine Communications introduced xG™ Scorecard, a powerful analytics and business intelligence tool designed specifically for the media industry, at the 2018 NAB Show in Las Vegas. xG Scorecard provides media professionals with a comprehensive, holistic and highly visualized view of performance and audience data, empowering them to make smarter advertising sales and programming decisions.

Tags: Imagine Communications | NAB2018 | xG Scorecard | MKM Marcomms | MKM Marketing Communications | business intelligence tool | Sarah Foss | advertising management | xG platform | next-generation
Submitted by MKM Marketing Communications
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Imagine Communications Ad Tech Wins NewBays Best of Show Award Posted: 19/06/2018
Imagine Communications Ad Tech Wins NewBays Best of Show Award

V Technology has presented Imagine Communications Ad Tech with a NewBay Best of Show Award for xG Scorecard™, a powerful analytics and business intelligence tool designed specifically for the media industry. Introduced at the 2018 NAB Show in Las Vegas, xG Scorecard enables media companies to maximise revenue by making smarter advertising sales and programming decisions.

Tags: Imagine Communications | NAB2018 | NewBay | Best of Show | Ad Tech | MKM Marcomms | MKM Marketing Communications | xG Scorecard | multi-source capabilities | real-time insights | Sarah Foss | next-generation | advertising management | inventory management | TV Tech
Submitted by MKM Marketing Communications
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Edgeware enables server-side dynamic ad insertion for Android devices Posted: 26/03/2018
Edgeware enables server-side dynamic ad insertion for Android devices
Edgeware, the pioneer of TV CDN technology, today announces Ad Enabler – a brand new product in its suite of origin tools. The product makes Edgeware’s ad insertion solution one of the first to support live OTT ad insertion on the MPEG-DASH standard – the native format for Android devices. Ad Enabler uses frame-accurate segmentation to allow an exact and seamless transition between content and ad frames, which can be used in server-side ad insertion (SSAI) for live OTT, live-to-VoD and time-shift TV services.
Tags: CDN | Edgeware | Content Delivery Network | Ad insertion | Advertising | NAB 2018 | NAB 2018
Submitted by Red
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Advanced advertising is imperative for broadcasters looking to compete with major internet players, according to report Posted: 30/11/2017
Advanced advertising is imperative for broadcasters looking to compete with major internet players, according to report

Leading international research and strategy consultancy MTM releases a report today that explores US industry perspectives on the future of live and linear broadcasting in an OTT world.

Tags: Yospace | MTM | advertising | research | report
Submitted by Whiteoaks
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AdScribe Helps Deliver Next-Generation HbbTV Interactive Advertising in Switzerland Posted: 24/10/2017
AdScribe Helps Deliver Next-Generation HbbTV Interactive Advertising in Switzerland
AdScribe, a subsidiary of Zenterio, today announced that it is bringing next-generation advertising to television viewers on compatible HbbTV devices. Partnering with AdScribe, Admeira, the largest marketing company in Switzerland, has launched a beta test with interactive advertising campaigns running on the public TV channels delivered by a major Swiss TV operator, giving viewers the ability to interact directly with commercials, browse additional content, watch videos, enter competitions, and more. The campaigns were built using AdScribe Engage.
Tags: AdScribe | HbbTV Interactive Advertising | Switzerland | Zenterio
Submitted by 202 Communications
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BT Sport extends its relationship with Yospace for dynamic ad insertion Posted: 06/07/2017
BT Sport extends its relationship with Yospace for dynamic ad insertion

BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion technology provider, Yospace.

Tags: BT Sport; Dynamic Ad Insertion; Yospace; Advertising; Ads
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