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Increase Ad Revenue Across VOD, OTT and Addressable Linear with SureFire Video Ad Server Posted: 21/04/2022
Increase Ad Revenue Across VOD, OTT and Addressable Linear with SureFire Video Ad Server

Imagine Communications today announced the addition of SureFire™ video ad server to its suite of monetization solutions, addressing decade-old gaps in the cost, yield, and quality of advertising on digital video streams. The game-changing product will be shown for the first time at the 2022 NAB Show (24–27 April, Las Vegas Convention Center, booth C2122).

Tags: Imagine Communications | ad revenue | SureFire | video ad server | premium inventory | monetization solutions | NAB 2022 | Brad Herman | cross-platform | increase revenue | reduce cost | AWS | auto-scaling | Landmark | Aviator | MKM Marketing Communications
Submitted by MKM Marketing Communications
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Imagine Communications Elevates Inventory Optimisation to New Levels of Efficiency Posted: 18/09/2017
Imagine Communications Elevates Inventory Optimisation to New Levels of Efficiency

Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced xG GamePlan¢, a next-generation, impressions-based inventory optimiser that leverages the scale and distributed nature of virtualized environments to help media companies significantly increase the value of available inventory. The xG GamePlan module, the newest member of Imagines next-generation advanced ad management portfolio, provides broadcasters and distributors with a cloud-native inventory optimisation engine fine-tuned to increase revenue opportunities by meeting audience targets and satisfying buy-side campaign requirements, while consuming the minimal amount of commercial airtime.

Tags: Imagine Communications | xG GamePlan | MKM Marcomms | ad revenue optimiser
Submitted by MKM Marketing Communications
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