AMV BBDO Post Productions Lab add Teranex 2D

Date: 23/07/2013
AMV BBDO Post Productions Lab add Teranex 2D

AMV BBDO adds Blackmagics Teranex 2D processor to their post production lab with the help of NMR. The advertising agency will use the standards and frame rate converter to remaster television commercials for broadcast.

Since 2006 the LAB has been using software to standards convert assets however the results were not up to par with that of a hardware converter according to Sam Johnson senior production engineer at AMV BBDO.
 
We convert to and from all sorts of formats. In this day and age your shop must be able to handle everything, either during the asset acquisition stage or at delivery. That said, due some of our international clients we find ourselves converting a lot of 29.97 HD material to 25fps HD / SD for regional delivery, said Johnson. 
 
For a 1 RU box, the Teranex has an amazing amount of I/O. From HD-SDI to HDMI the connectivity is all there. We investigated some software solutions though nothing we evaluated matched that of hardware. With the affordability of the Teranex with all its features it was a no-brainer for the LAB.
 
Teranex performs extremely well. Its ease-of-use made it very easy to train up our operators. Against other hardware standards convertors we are unable to notice the difference between conversions. Its motion-compensation is world class. 
 
We've recently used the Teranex for a Guinness campaign that used a mixture of 23.98 and 25fps Phantom and FS700 rushes. Also in a Johnson & Johnson campaign the client wanted to use SD NTSC material in a HD 25fps edit, the Teranex made up & cross-converting of these assets incredibly easy.
 
www.nmr.com
www.blackmagicdesign.com/products/teranex
[Guinness] http://www.youtube.com/watch?v=ZU3UydO4nlw 
[Johnson & Johnson] https://www.youtube.com/watch?v=hDqJosgTogg


Tags: Teranex | Blackmagic | Advertising | NMR
Submitted by Patrick Hussey (Blackmagic design)
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