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NEWS MANAGE & MONITOR For decades, broadcasters have used graphics systems to enhance the primary on-screen images, adding captions, tickers, stats tables, charts, photos, additional video footage and more. But, up to now, the graphics have always been “baked in” to the picture. This is fine on the big TV in the living room, but for people using touchscreen devices, where the expectation is that graphics are tappable and interactive, it presents a rather unsatisfactory user experience. That is where object-based broadcasting (OBB) might come in. By locally altering metadata, OBB allows elements of a programme to change according to the requirements of each individual viewer and/or for those elements to be automatically tailored to the device on which they are being viewed, much like responsive website design. I wrote an article about OBB for KitPlus back in May 2014 looking at it from an audio perspective. What was clear then was the possibilities for personalised sound for sport coverage, and for tailored radio programmes. Now, the benefits for captions and other on-screen graphics are coming to the fore. This has manifested itself in commercially available products like Ediflo, developed by Dublin’s Axonista. As chief executive Claire McHugh says: “It has been designed to help broadcasters move away from broken TV experiences on mobile and instead create intuitive experiences which are inherently richer, more personalised and much more engaging. We believe that Object Based Broadcasting heralds the next phase in video delivery for those broadcasters that want to stay ahead of the competition.” The USP is the ability to allow the development of interactive experiences for viewers “without altering the editorial of the show or impacting existing workflows.” It might sound like voodoo but it works very well in website design. OBB could be a very big part of the viewing future. MAM Monitoring & Control Best of Vlaanderen and the Netherlands (BVN) has chosen Axon Digital Design’s SMART DVB system to ensure the quality of the programmes its transmits via its network from outlets around the world. BVN Television is the Dutch-language public television channel for Dutch and Flemish people abroad. It transmits worldwide via satellite. BVN updated its downlink system to include version 2.1 of SMART DVB software, which includes Gateway support and Web Alarm status views. At the same time it replaced its existing servers with smaller SMART DVB 25 servers that deliver lower energy consumption and lower heat dissipation. “With the latest SMART DVB upgrade providing a Web Alarm status view, we can now see the status of the NPO BVN network at several outlets or mobile devices around the Globe,” said Rene van Baaren, channel manager at BVN. “What’s more, it can do this without interfering with our main monitoring system.” 20 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 112 APRIL 2016 Colombian sports channel Win Sports is using Dalet Digital Media Systems’ Galaxy Media Asset Management (MAM) platform to manage its programme preparation, production and archive workflows. The new installation also includes the Dalet AmberFin media processing platform and Dalet Brio video servers to help migrate the company’s legacy content into the Dalet Galaxy media catalogue. “Our starting point was to improve workflow efficiencies particularly around using archived material, but what we discovered working with Dalet, is a MAM that has shifted our whole perspective on the way we produce programmes,” said William Albarracin, director of technology, Win Sports. Object based broadcasting Second screen applications developer Axonista has launched the Ediflo Pro platform, a cloud-based Software-as-a-Service (SaaS) system that uses Object Based Broadcasting (OBB) to deliver content. Included is a digital asset and metadata management system, scheduling and live streaming for linear channels and modules for interactive video graphics. OBB automatically tailors content to the device on which it is being viewed, much like responsive website design. The Ediflo Pro is currently being used by short-form online service The QYOU.