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NEWS CAPTURE & PRODUCE A couple of interesting developments in the UK’s broadcast hire market this month with CVP selling the hire assets of Gearbox to ES Broadcast and Procam buying up Take2. Will Strauss These are the latest in a line of consolidations within what is still quite a well-populated sector of the facilities market. opportunities land on our desk. It may be an owner wanting to get out. Or their company could be struggling. It’s a tough market.” Despite an increase in production levels in some genres, notably drama, budgets are being slashed almost across the board. This means that making ends meet (let alone turning a profit) can be hard for rental firms. His company is doing well, he says, on the back of some serious acquisitions, with growth currently at 35%. Investing in the right equipment at the right time is key. Then there are the producer buy-out deals and the cost of maintaining and servicing kit, not to mention the regular fraud and thefts that take place. Is the UK hire market a good place to be at the minute? You’d certainly think not, given recent history. On purchasing Take2, Procam’s CEO John Brennan said: “Every month we have two or three acquisition “With new cameras and other new technology coming onto the market, the problems companies face, if they don’t invest immediately, is that playing catch-up will kill them,” he argues. Being an early adopter in any market is often fraught with difficulties but, equally, being part of the late majority or, worse still, one of the laggards can be fatal, especially when it comes to kit hire. Broadcast hire Cameras Sony has announced that it will release a firmware update for its F55 and F5 cameras this summer that will allows users to record in XAVC 4k Class 480 at 23.98p, 24p, 25p and 29.97p. XAVC 4k Class 480 is a higher data rate version of XAVC, the recording format based on h.264. At the same time the manufacturer will bring to market a RAW recorder, the AXS-R7, that works with both the F55 and the F5, and also two high-speed AXS memory cards with capacities of 1TB and 512 GB. “These new technologies answer the question of why shoot in 4k 16-bit RAW? And, demonstrate Sony’s commitment to the F5 and F55.” said Ainara Porron, marketing manager, Cinematography, Sony Professional Solutions Europe. At the same time, Sony has announced the PXW-Z150, an XDCAM 4k camcorder that can be operated wirelessly. Features include 5x slo-mo in HD and 50Mbps/35Mbps support. Procam has bought Take 2, the supplier of professional digital and motion picture production equipment. The complete camera and grip inventory and all 30 staff are included in the deal which brings Procam into the features and high-end drama market for the first time. John Brennan, group chief executive of Procam, said: “It is a well-established brand and its highly- respected team now have the additional infrastructure and resources to move the company forward to the next stage.” Financials were not disclosed. Take 2 Lighting, is not part of the acquisition and will be rebranded. 6 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 111 MARCH 2016 TV-BAY111MARCH_Book.indb 6 11/03/2016 17:16