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NEWS MANIPULATE & EDIT Media technology Please don’t shoot the messenger but the total global market for media technology products continues to drop. It’s down 4.3% year-on year according to the 2016 Global Market Valuation and Strategy Report (GMVR), published by IABM DC. Perhaps worse still, the media technology services market (systems integration, post, playout, CDNs etc) is also down. This is the first time since the report was first published in 2006 that this sector has seen a decline. Much of the fall in Europe reported for the services segment results directly from the weakening of the Euro against the US Dollar in the period. But, still, it doesn’t sound good. Other notable drivers for the decline in overall revenues range from the end of government-backed analogue switch- off programmes in many countries to the ongoing consolidation of major media companies. As Joe Zaller, founder and president of Devoncroft Partners, points out, the commercial models of many broadcasters and media companies have changed dramatically over the past few years. He says: “The combination of new digital and on-line delivery platforms, the shift to file-based workflows, the increasing drive for digital monetization, and the promise of COTS IT hardware managed by software defined networks have all been catalysts for an industry-wide rethinking of both what technology is required to support future business goals, and whether it will be purchased or outsourced. We believe these factors will continue to alter the structure of the industry through the end of our forecast period – 2019.” Peter White, IABM chief executive, tried to put a positive spin on it. “Although aggregate industry growth declined overall in 2015, the broadcast and media technology market is still undoubtedly a dynamic and exciting place to be” he says. The total market for media technology products and services fell 4.3% to $49.3bn (£35bn) in 2015, according to the newly released 2016 Global Market Valuation and Strategy Report (GMVR), published by IABM DC, a joint venture between IABM and Devoncroft Partners. A number of factors contributed to the year-on-year decline including: currency fluctuations; ongoing consolidation; the strategic move from CAPEX to OPEX, and for the first time in six years, negative growth in services as well as products. While Product revenues have been in decline since 2012, this is the first year when Services revenues have also decreased since the first IABM GMVR in 2006. Live graphics Nugen Audio will use NAB to unveil a new 9.1 option for its stereo audio to surround sound application Halo Upmix. This advance allows the introduction of vertical positioning into the upmix, generating a 7.1.2 (Dolby Atmos) bed track-compatible upmix. Available in Avid AAX, VST, and AU formats, Halo Upmix automates the creation of a stereo-to-surround, downmix-compatible upmix with centre channel management and spatial density controls. Combining several technologies, including frequency and time-domain energy distribution and neural network artificial intelligence, it enables producers to target various upmix goals, including full stable surrounds, exact downmix matching, and/or full dialog isolation. Also on show will be extensions for Nugen’s Loudness Management Batch (LMB) Processor and Adobe Premiere CEP panel support for its loudness quick-fix tool, LM-Correct 2. Pixel Power has created a mosaic graphics service at the Spanish playout provider Telefonica Servicios Audiovisuales (TSA) that can be remotely triggered. It uses two Pixel Power LogoVision 3D graphics devices, together with a preparation workstation, to create the 3D graphics templates. These then generate a mosaic screen, combining five live video signals, each with updatable animated text triggered from the channels. The system was designed and implemented by Pixel Power’s distributor in Spain, Qinmedia. Alejandro Benito Lopez, operations manager at TSA, said: “The system provides dynamic and static logo insertion, text, effects, crawls, 3D graphics, clips and audio, and more. All these tasks work live through an intuitive management interface.” Upmixing He’s right of course but that doesn’t mean any vendor can sit on their laurels. The times they are a changin’. 16 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 111 MARCH 2016 TV-BAY111MARCH_Book.indb 16 11/03/2016 17:17