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Integration It was clear from the survey, though, that MAM cannot deliver benefits on its own. It has to be part of a widely integrated system that provides seamless and, where practical, automated workflows across multiple vendors’ solutions. MAM may be the heart of the system, but if it doesn’t interwork with peripherals, a lot of its value is lost. That links into the fourth issue, which is that media enterprises are keen to move towards vertical integration of their management systems, and ultimately a move towards business process outsourcing (BPO). They recognize that the MAM system is a critical link between core activities – creating, managing and delivering engaging content – and BPO. 67% of respondents identified poor integration with existing broadcasting systems as the most likely reason for MAM implementations to fail to deliver the predicted benefits. The final key finding from the report concerns future content. Half of those surveyed felt that by 2020—just five years away—their content inventory will have increased in value by a factor of five. The real benefits of a modern MAM system come in the ability to store, update and maintain comprehensive metadata, and to use this to drive automated workflows. This can only happen in an organization that has reviewed all its processes and considered how best they can be accomplished in the future. Key findings There was widespread agreement that MAM streamlines workgroup collaboration and multiplatform distribution – two-thirds of respondents stated that as an important factor. Half of the senior executives surveyed stated that MAM facilitates real-time workgroup collaboration across multiple locations. That can be linked to a second key finding: vital KPIs are not just multiplatform distribution costs, but perhaps even more important, reduced lead time for new digital service launches. If you have a new idea, you want it on air or online as quickly as possible to stay ahead of the competition. On the other hand, there’s a widespread feeling that poor third-party integration, metadata issues and a lack of process improvement impedes the success of MAM systems. 67% stated poor integration with broadcasting systems as an important pain point. There’s also the consideration that some of that new content will be in new, and perhaps as yet unidentified, formats. Executives surveyed expect around 5% of their total content to be 4k or 8k, but Ultra HD is still being defined. Conclusions Today, MAM is widely seen as a fundamental component of any media enterprise, and users are confident about its ability to deliver a return on investment. MAM is proven to solve key business and operational challenges which many media organizations face today. However, to achieve a successful outcome, MAM should be designed and implemented in close collaboration with the customer. Understanding their needs at every stage, from design through to implementation, and beyond, is imperative. In conjunction, the MAM system needs to be future proof to meet whatever new challenges in media formats and creativity media organizations will face in the future. Therefore, flexibility, extendibility and the scalability to address specific business or operational needs are paramount requirements of a MAM system, especially if total media enterprise transformation is the ultimate goal. Searching? broadcast cameraman Search with full details of hundreds of GTC accredited Camera Operators, Lighting Cameramen, DoPs and specialist cameramen, why go anywhere else? www.gtc.org.uk/search KITPLUS - THE TV-BAY MAGAZINE: ISSUE 109 JANUARY 2016 | 55