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market, could reduce this choice and increase regulation, trade barriers and the price of imports, even if we were to adopt a Free Trade Agreement with Europe. We found that potential customers weren’t willing to talk to us Brits about finance: it’s a big taboo over there. If we’d had a local finance expert on board from the start then we could have built relationships with clients straight away, rather than waste valuable time and money. We learnt our lesson, put it right and have since benefitted. IN MY OPINION, THAT WOULD BE A DISASTER. mtf Now, I don’t want you to think that simply being part of Europe is enough. We still have to work hard to do business successfully. Now we even have our own dedicated German website. We’ve also recently launched web pages in Italian, Spanish, Portuguese and French. This has made a huge difference. When we first opened an office in Germany we thought free trade and fancy premises would be enough to persuade local customers to use our services. We were wrong. Local knowledge is key. It might be taboo to discuss politics and money but, when it comes to Europe, this is one subject that I feel passionately about. I sincerely hope the UK remains part of the EU: for everyone’s sake. MTF Services Ltd. Come and see us on Stand N30 KITPLUS - THE TV-BAY MAGAZINE: ISSUE 109 JANUARY 2016 | 47