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Appointment PHABRIX is delighted to welcome Martin Mulligan as PHABRIX’s new sales director. Following on from a career in many successful high profi le sales positions, the most recent of which was sales director for Quantel, Martin brings a wealth of experience globally to this innovative test and measurement company. Paul Nicholls director commented, ‘We are delighted that Martin could join us to add to the team. PHABRIX’s growth has necessitated a split of roles between marketing and sales as we strategize our sales and promotional efforts across our world-wide user base.‘ Media management Martin will operate from the company’s headquarters building in Thatcham UK and will travel globally to support sales. Digital Nirvana will showcase updates to its Media Management Platform at CCW in New York. Version 2.0 provides a simple set-up to capture content from multiple sources and publish it to digital platforms while monitoring the video and audio for quality and compliance. It also features an expanded social media publishing and service function. Broadcasters and content owners can also work with Digital Nirvana’s dedicated internal team to handle time-intensive tasks, such as reviewing broadcasts and locating clips with the most value, tagging content with the correct metadata for optimal repurposing, writing headlines designed to peak interest from the target audience, and customizing social media postings as required by each network. KITPLUS - THE TV-BAY MAGAZINE: ISSUE 107 NOVEMBER 2015 | 21