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NEWS MOVE & DELIVER Video delivery infrastructure Dynamic advertising Harmonic will display its new fully converged platform for broadcast and OTT delivery of SD, HD and Ultra HD/4K content at IBC. Electra X features real-time encoding of SD, HD and UHD/4K media; integrated high-quality branding and graphics; and reliable transport stream playout. The family includes the 1-RU Electra X2 for all SD and HD media processing applications, and the 2-RU Electra X3, designed specifi cally for UHD/4K encoding supporting formats up to 2160p60 (HEVC Main 10). Powered by the Harmonic Pure Compression Engine, the Electra X is said to boost video compression effi ciency across an extensive range of formats and codecs - including MPEG-2, AVC and HEVC codecs - over CBR, VBR and ABR encoding schemes to support a broad array of devices, from handhelds to UHD TVs. Yospace will use its presence at IBC (Stand 14.C18) to demonstrate tailored advertising, catered for the individual viewer, operating in live streams. It will use real-world examples from recent events such as the XXII Olympic Winter Games, the 2014 FIFA World Cup and the 2015 Copa America. Yospace’s offering conducts the advertisement replacement server-side. To the consumer the stream is uninterrupted, but it contains advertising tailored to the group or to the individual. According to Yospace, deployments of the technology with broadcasters have shown view-through rates for dynamic advertising replacement of up to 98.7%. “This is not something of the future but driving signifi cant increases in ad revenues for our customer base today,” said Yospace chief executive Tim Sewell. DTT High-speed data transfer A new content management system that gives DTT broadcasters the chance to localise their output before it is delivered to viewers is being debuted at IBC (Stand 2.A31). A new SaaS platform, Aspera Files, is among the IBC highlights for Aspera (Stand 7.B27). Built on the company’s FASP transport technology, Aspera Files allows data to be exchanged and delivered quickly and securely between end users across separate organizations. Content can be stored and accessed in different cloud and on-premise storage systems, and shared with a ‘drag and drop’ between users and trusted organizations regardless of where the content is located. According to Aspera it “breaks all the enterprise barriers of conventional fi le sharing, allowing distance-neutral exchange of any size data over the Internet, regardless of network conditions” AdsEdge from Enensys Technologies allows local content, such as adverts, news and weather forecasts, to be inserted at the fi nal stage of transmission. The system is based on the use of SCTE 35 ad break markers which enables locally targeted content to be inserted at the edge of the content delivery process – at the transmitter site – within a DTT single frequency network environment. It is compatible with any terrestrial network, including those using DVB-T, DVB-T2 or ISDB-T. 28 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 104 AUGUST 2015