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This inevitably leads to a new defi nition of media asset management. Where once it was simply a means of storing and recalling content, now it sits at the center of the action. Workfl ows – whether they’re automated or dependent upon craft skills – involve moving content and its metadata. So workfl ow orchestration and asset management are intimately linked. One of the key talking points at NAB this year was the changing nature of broadcast infrastructure. It’s clear that we will rapidly move to service-oriented architectures where all content is handled as fi les. It’s the only way broadcasters will be able to deliver against the real challenges of more, better, higher quality content. And it requires tight partnerships across the industry to deliver the seamless workfl ows that will optimize the production, re-use and archiving of content. Such a media asset management system is an enabler. It links the key processes, like editing and logging, and it sets routes through technical operations, like transcoding. So the system needs to be open to allow best-in- class tools to be connected. By implementing a media asset management system with the enterprise in mind, broadcasters can ensure that content is swiftly processed, moved and protected across multiple tiers of storage, covering the entire lifecycle—from ingest to re-use and archiving. Ready to broadcast live? Your audience awaits. Datavideo SE-700 • Produce multi-camera video • 4-input creative vision mixer Datavideo TC-200 • Add titles - live • Create stunning CG Produce & broadcast live • Stream high quality video • Record HD at low cost Production bundle - under £2,200! * Available from participating resellers. Visit or call us on 01457 851000 to find your local dealer. *MRSP exc VAT. Street prices may be even lower. Laptop sold separately. Datavideo NVS-25 Distributed by