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Cameras, branding, lighting and timers – all at the touch of a button. In fact, IDS appears very day on the BBCs fl agship news programs as the image below shows. Control and automation IDS doesn’t just interface with essential broadcast equipment, it also integrates with a growing number of third party control, automation and playout systems. It can control cameras, mixers, DMX lighting and many other common devices. Furthermore, its powerful software enables users to create their own pre- set confi gurations making it ideal for multi-use facilities. For example, using intuitive touchscreen controls, users can dynamically change a variety of displayed content – not just clocks and cues but branding and other user specifi c information. They can also control lighting for live environments, pedestal heights, cameras, messages and alerts. Content management We live in a crowded, connected world. Competition (and advances in technology) has meant that broadcasting is now much more of an interactive experience with radio in particular becoming more visual. Dealing with this demand has generated a plethora of rich content, including live video feeds, URLs and much, much more. All of this content can be delivered over IDS to displays situated within studios and live areas meaning that consumers can feel more involved and organisations can get their branding messages out there. All these functions are common to radio and TV broadcast facilities meaning that IDS really is a tool for the future. Networks can be very simple with only one or two devices or consist of hundreds of devices, operating either as a whole or broken down into specifi c groups for particular locations. Sharing facilities doesn’t have to be a headache as the modular and expandable nature of IDS means that it is particularly advantageous when building a large system. Devices can be grouped together to perform specifi c functions and with familiar touch screen behavior and intuitive user interfaces operators can quickly get down to what they do best. Furthermore, changes to confi guration and workfl ow can be made on-the-fl y and with little training. We are constantly developing, working with the requests of users so that it meets their growing expectations. The latest software supports WAN, enabling one of our US customers to control production timers in their New York facilities from their studios in LA and vice-versa. Another of our customers, based in the Netherlands is using the newly developed Ember interface to control Studer audio consoles. We’re often told that IDS has opened up possibilities where previously they didn’t exist, and the reason for this? Well, we think IDS fi lls a need that exists in every broadcast organisation. It’s easy to install, easy to expand and easy to use. Everything an IP based solution should be. Prominent station branding, a typical timing and tally display and camera in the background. For more information: TV-BAY MAGAZINE: ISSUE 90 JUNE 2014 | 51