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NEWS BRAZIL 2014 Support across Brazil for broadcasters and online media L iveU has revealed the scale of its technology and service support for customers at the FIFA World Cup 2014™ in Brazil. Over 200 LiveU units will be deployed in the 12 host cities across Brazil by media companies from over 30 countries. LiveU units will offer live video transmission, as well as hot spot connectivity via the new LiveU DataBridge solution, which turns any LiveU unit into a bonded cellular hotspot for any kind of Internet usage on any device. LiveU’s support team will be on the ground in the different locations, offering onsite 24/7 support in multiple languages during the tournament. LiveU already has a strong reputation in coverage of high-profi le global sporting events, having initially made its debut at the 2008 Beijing Olympics with NBC. LiveU subsequently deployed over 30 units at the 2010 World Cup in South Africa and over 150 units at the London 2012 Olympics, and had strong presence in the Sochi and Vancouver Winter Games. During the 2013 FIFA Confederations Cup in Brazil, dozens of LiveU units successfully transmitted from numerous host cities across the country. During the FIFA World Cup 2014™, LiveU will provide onsite support at all the main venues in Brazil both direct- ly and through its local partner, UCAN Digital Transmis- sion. LiveU will deploy its entire portfolio of uplink solu- tions including its backpack and camera-mount cellular bonding devices such as the LU500 and its signal boost Xtender external antennas. Ronen Artman, LiveU’s VP Marketing, said, “The FIFA World Cup is one of the preeminent sporting events on the global calendar and 2014 is no exception. This is a tremendous opportunity for media companies – be that broadcast or online or a combination of the two – to show how dynamic they can be in what’s a very compet- itive arena. LiveU technology is ideal for covering stories and sports news around the tournament, as evidenced at the 2012 London Olympics, Super Bowl, UK Premier League football and US collegiate championships. UCAN and LiveU are primed and ready to provide the ultimate in tournament support.” Compliance legalisers chosen E yeheight compliance legalisers have been chosen for use in broadcast television coverage of the 2014 world football championship which is being hosted by Brazil. A total of 12 LE-2M channels housed in two 1U-high chas- sis are now on site ready for this year’s tournament which commences with a match between Brazil and Croatia on Thursday June 12. “The bright sunlight in Rio, even during the southern hemisphere’s winter season, can create very strong highlights,” comments Eyeheight Sales Director Martin Moore. “These are exacerbated if captured on camera against shaded backgrounds cast by the new roof which covers 95 per cent of the seats inside the stadium. The LE-2M legalisers are designed to ensure that the levels of all signals arriving from onsite cameras or remote feeds are kept safely within a user-specified chroma gamut. This is vital both to ensure compliance with industry-set limits and to prevent overload further along the transmission chain.” 32 | TV-BAY MAGAZINE: ISSUE 90 JUNE 2014