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Financial taboos in
T he latest technology is being prevented from reaching
the mass market because media professionals won’t
talk about asset finance, according to media asset finance
company Azule Finance.
The claim comes as the result of a recent survey
which shows that nearly two-thirds (64%) of broadcast
professionals wouldn’t take out asset fi nance on new
equipment because they believe their colleagues always
pay in cash. The survey also highlights that nearly half
(46%) of broadcast professionals have never heard of asset
fi nance at all.
Ticking all the boxes
B VE 2014, the essential event for content creation
professionals, welcomed over 15,000 visitors
this year. With busy aisles and standing room only at
many of the free seminars, visitors and exhibitors alike
enjoyed a vibrant, informative and forward-looking
show with plenty of new technology to experience and
knowledge to gain and share.
Pre-audited fi gures placed footfall at over 15,000,
roughly on a par with the 2013 show. The number of
international visitors increased by more than 30% on
fi gures from last years show, and repeat visits also
increased. Exhibitors welcomed a wide variety of high
quality, knowledgeable visitors with serious purchasing
intentions. BVE 2015 will take place at ExCeL London
from 24-26 February 2015.
However the poll, conducted at BVE 2014 by Azule, reveals
this belief is more of an assumption than fact. Almost three
quarters (73%) of those questioned - who stated they were
aware of asset fi nance - either said they would consider
using fi nance, or already believe that it’s a useful business
tool. Peter Savage, managing director of Azule Finance, says,
Not talking about fi nance is an industry trait; we work in a
niche sector which means we see and speak to each other
regularly at various events throughout the year. Yet for some
reason, even though a lot of people use it, no one will talk
about taking out fi nance to get their project off the ground.
People assume everyone pays for deals in cash. It’s a
shame because this taboo is preventing the industry from
evolving as fast as it could be. This means that exciting,
cutting-edge developments, such as 4k seem unattainable
to the masses when in reality, with the help of asset fi nance,
they already are.
Catch up with interviews and studio shows
from tv-bay’s BroadcastShow here...
Azule is the leading provider of asset fi nance and leasing
solutions for the media and technology sectors in the UK
and across Europe.
Complete range of Rack Based and compact stand alone fibre interfaces
BlueLite Universal 3G-SDI Signal Transport
Camera Interface using “Stagebox by BBC R&D” Technology
OB and field deployable applications
ENG and SNG
Plus new Gigabit, HD, and multi-format cards for BC Series Modular Fibre Interfacing