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send the program output to our MCR in London where further production values can be added if need be before it is encoded and sent to the client’s publish point(s). With such a comprehensive kit and functionality, Mildred is more than able to keep up with today’s very demanding consumer. From the client to the end viewer, today’s consumers are expecting immediate access to HD live video content and this demand is growing at an increasing pace. In the US, 35% of connected adults who use a tablet, stream video on their devices at least weekly. In the UK, 78% of people watch online video at least once a week and 55% watch everyday. With appetites growing as fast as expectations of stream quality, it’s companies with the ability not only to evolve but lead the pack, like 3xScreen Media, who continue to raise the bar in live streaming and production both today and in the future. Having fi rmly established themselves as the leaders both in the fi eld and in R&D, 3xScreen Media credits Mildred’s effi cient functionality and clever design as a key to their successful outdoor broadcasts. As the next generation of modular outdoor broadcast and live streaming van, Mildred is custom designed to make the production and live streaming of any event easier and more affordable without compromising on the quality of the fi nal product. Select the best music to make your productions shine ROYALTY FREE MUSIC +44 (0)1926 864068 TV-BAY MAGAZINE: ISSUE 87 MARCH 2014 | 61