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WORLD NEWS BRAINPOOL TV’s HD production workflow C inegy is pleased to announce its recent installation in Germany’s award winning production houses BRAINPOOL TV GmbH. Pay-as-you-go PR M anor Marketing is set to change the landscape of professional marketing communications as it launches a pay-as- you-go service with no fixed contract, time commitment or retainer. Manor Marketing delivers this alternative approach from its position as a leading and highly respected full service, creative and targeted marketing and PR agency, operating primarily in the broadcast and electronic media sector. What we are doing is taking a leaf out of the book of that other great Newbury company, Vodafone, explained Jennie Evans, CEO of Manor Marketing. You can sign a contract with them for a mobile phone, or you can pay-as-you-go but either way you get exactly the same service and access to exactly the same networks. We know that many of our clients value the knowledge and understanding that a long term relationship with us can build up, but equally we know that others want to work with us on a project basis, she continued. They have a new product to bring to market, or they want a targeted campaign around a major trade show, for example. is for them, you pay for the services you need, but you still get the same Manor Marketing service and access to the same Manor Marketing networks. The new service is available immediately. Details can be found at BRAINPOOL TV GmbH was founded in 1994 and is today one of Germanys most successful independent TV producers for comedy and light entertainment. Every year, BRAINPOOL produces almost 320 hours of television programming, broadcast by Germanys leading broadcasting stations including ProSieben, Sat.1, RTL and Das Erste.  The Cinegy installation at BRAINPOOL was overseen by Cinegy’s partner 0221 MEDIAGROUP and includes a complete HD based production workflow solution encompassing Cinegy’s innovative media asset management solution; Cinegy Archive. Prior to installing a Cinegy Archive, BRAINPOOL had an extensive tape based workflow where its team would carry tapes daily throughout their German based premises. Excel sheets and in- house databases were used to organize the workflow. Qube Cinema has been licensed to support Dolby® Atmos™ playback in its servers. The Qube XP-D and XP-I digital cinema servers are the first in the Qube server line to be evaluated to support Dolby Atmos playback with software updates expected to be available in early 2014. Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the ability to precisely place or move sounds anywhere in the movie theatre, even overhead, to create the most engaging cinematic experience ever. “Changing from a tape based workflow to a Cinegy based workflow provides us with one solution thats gets all the work done. Cinegy allows us to have a complete overview of every piece of material that has been produced and owned by BRAINPOOL,” continues Carsten Mauel.  Support for Dolby Atmos sound 22 | TV-BAY MAGAZINE: ISSUE 85 JANUARY 2014