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Brand leading open day V Switching the 2013 U17 World Cup B lackmagic Design have announced that the ATEM Production Studio 4K was deployed during the 2013 United Arab Emirate (UAE) U17 World Cup as part of a new live production workflow in the six host nation stadiums. Organizers approached Pulse Middle East, a provider of audio visual and lighting solutions, to not only design and install the new system, but to also provide technical and operational support throughout the world championship of association football for players under the age of 17. Coverage of the World Cup’s 52 matches was fi lmed by up to 12 HD cameras at each venue. HD-SDI signals were fed into an OB truck where the material was composited on a vision mixer and the clean program feed was used to meet each of the host venues’ in-stadium matchday video requirements. Four separate down converted HD- SDI program outputs were taken from the OB van and fed into the stadium’s ATEM Production Studio 4K and composited using the ATEM 1 M/E Broadcast Panel. “Output one was a mixed program feed of the on pitch action, while the second output covered the stadium, capturing the supporters’ reactions as the games unfolded. The stadium’s production team then produced its own mixed program output, which was played out on the stadium’s giant LED screens in 16:9 650i50,” explains Rami Haber of Pulse Middle East. The production team took a further two program outputs from the broadcaster, which were used for the television screens throughout the stadiums concourse, hospitality suites and press commentary positions. Rami goes on to explain: “Although Ultra HD 4K wasn’t a requirement for this World Cup, all of the stadiums involved expressed an interest in retaining equipment once the tournament had drawn to a conclusion. That’s why it was important for the live production workfl ow to support SD, HD and ultimately 4K formats.” itec Videocom, the name behind such well known industry brands as Anton/Bauer, Autoscript, Camera Corps, Litepanels, Sachtler, O’Connor, Petrol Bags, The Camera Store, Vinten and Vinten Radamec held an open day recently from their West London facility in Twickenham. Attendees ranged from engineers and broadcasters to DoPs and lighting directors who were able to get up close and hands on with the very latest in broadcast and production technology. “This type of event gives us the ideal chance to properly engage with our existing and prospective customers to ensure we understand their requirements and are fulfi lling their expectations, something we just don’t get time to do at larger shows” commented Autoscript’s Simon Clark The Twickenham base was converted into a mini trade show for the day with manufacturing partners such as Ikegami taking part and displaying the new “HDK- 97 ARRI” camera which had not been seen before in the UK. Vitec Videocom product specialists representing every brand were on hand offering expert advice throughout the day. 32 | TV-BAY MAGAZINE: ISSUE 84 DECEMBER 2013