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Strategic partnership announced P Morpho 3.0 released O rad, a leader in broadcast graphics, have announced the availability of Morpho version 3.0. The Orad Morpho solution revolutionizes character generation with smart graphic design tools and flexible playout capabilities, facilitating an efficient and easy 3D workflow. The impressive version 3.0 release expands on Morphos robust capabilities, introducing many new features, including support for native 64-bit with real- time graphics rendering. The new Morpho release touches upon all aspects of usability and workflow, making it even easier to use and connect to external systems and data sources with added effects options to create even richer broadcast graphics, says Avi Sharir, CEO and President of Orad. olecam Systems are pleased to announce that from 1st July 2013 Symbiosis is appointed as Master Distributor for Polecam products in the UK, Europe and Africa. Graeme Chapman, Polecam Managing Director said, “The appointment of Symbiosis is the second phase of our review of our current distribution channels. Our first change was the appointment of Tecads as our Master Distributor for North, Central and South America. Now with the appointment of Symbiosis, we have our 2 biggest markets covered by Master Distributors and their large dealer networks. We have spent the last year looking for the right partners, and in both, Tecads and Symbiosis, we believe we have found like- minded companies who share the same passion for our products and have the correct skills and knowledge to actively promote Polecam to the ever growing customer base.” Polecam Systems founder Steffan Hewitt said “The last 12 months in particular has seen dramatic growth in our sales with the new larger camera capability in to the broadcast and cinematic markets, and also into many new market sectors, medical being one of the most exciting, followed closely by top market property promotion right through to high end wedding productions.  We at Polecam Systems are committed to a constant evaluation of our products to ensure the end user has the best equipment for the job in hand, and with these appointments covering our major markets we can concentrate on both the manufacture and marketing of Polecam.” Anthony Pidgeon, Managing Director of Symbiosis comments “When looking for new products to distribute, Symbiosis look for those that are of a high build quality, innovative and competitively priced. The Polecam range fits the bill perfectly. In addition, they have many years of field proven reliability and a reputation second to none in the industry. We are really excited at the prospect of working with Graeme, Steffan and their team to continue to grow the customer base.”  New levels of control and integration Meet the growing demands of your organisation with IPV’s integrated suite of products. Whether its for live production, video repurposing or archive management, IPV simplify the process, drive efficiency and increase profits. Find out more by calling +44 (0)1223 413 690, send an email to, or visit the website at 06 | TV-BAY MAGAZINE: ISSUE 79 JULY 2013 TV-BAY079JUL13.indd 6 09/07/2013 16:51