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cloud service. That does not affect tablet and smartphone users but the necessary smart TV sets are sold at significant premium to normal TVs. We have not heard the last of this idea and some more schemes will be rolled out. Already smart TV set-makers are getting involved with Samsung working with some cloud services and LG setting up its own LG Cloud service, first in the USA, South Korea and Russia and now in South Africa and soon 40 more countries. This allows users of LG CINEMA 3D smart TV sets to directly receive streaming content. As it happens this ‘cloudy set- top box’ topic came up at the recent Connected TV Summit in London where the opinions divided between the TV operators and the telecoms companies. What a surprise! The former were generally supporting the status quo, while the telecoms people were keen on virtualising the STB. But it is still very convenient and reassuring to have the media stored in-house or fed live over- the-air by DVB, and not having to rely on the highly variable state of my live internet connection to enjoy a whole programme without fear of, or actual, interruption. There are other concerns such as possible latency when controlling a virtual STB. Overall the telecoms companies have a big job to do to persuade me to think otherwise. If they want to run, first they must learn to walk. And in my book that means superfast broadband for all! TV-BAY MAGAZINE: ISSUE 78 JUNE 2013 | 37 TV-BAY078JUN13.indd 37 10/06/2013 15:15