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based on the digital rights you’ve negotiated. The idea is to build up to your own always-on, multiscreen broadcast channels that people can view anytime, anywhere. From what we’re hearing from our customers, models for obtaining rights, building the programming, creating the viewing experience, these have not yet been defined. The discussion is happening right now, and regional broadcasters should be part of that discussion in order to figure out how to bring content to their local viewers in a way that adds value and builds their own brands. How do I build and deploy live linear streaming in my smaller market? The process of building and deploying live linear channels is very much repeatable, no matter what size the market. It consists of 6 steps, each with its own processes, considerations, variables, and decisions to be made along the way: • Production of content • Global acquisition • Media processing (encoding for high- quality video playback on multiple platforms and devices, digital rights management (DRM), closed captioning, etc.) • Publishing to a content delivery network so viewers can access the live streams from a network endpoint close to them • Multiplatform, multidevice playback including PCs, Macs, smartphones, tablets, connected TVs, gaming consoles • Analytics Technology is finally catching up, providing purpose-built solutions designed to launch one or more live linear streaming channels targeting multiple platforms quickly, affordably, and reliably. Solutions are coming to market opening up new possibilities in programming, reach, and viewing experience. How affordable is it to create a live streaming channel, and how can I monetize it? Thanks to advances in technology, live streaming is becoming much more affordable than ever before. The process no longer has to rely on expensive dedicated hardware and people to run it. Instead, we’re moving to a software-based live video workflow that can create, configure, manage, and monitor live streaming channels, running on commodity PC- based hardware. In terms of monetization, being able to deliver video to any connected device increases viewership and provides a whole new platform for delivering advertising, allowing you to tap digital advertising as a new revenue source. What should I be looking for in a live linear video workflow solution? When evaluating a live linear video workflow solution you should be looking for a number of features throughout the workflow. Does the solution support multiple options for global acquisition including fiber or satellite downlink or IP based acquisition. Is the solution based on hardware or software? Software- based encoding and transcoding provide an efficient and cost effective video workflow. Does the solution have the scalability to grow with your business to support any number of channels? You may also require DRM, ad insertion, closed captioning, multilanguage options, and integration with your publishing platforms of content management systems. Player or client-side features should include ad playback capabilities, social media sharing, syndication, player side DRM, and advanced analytics to track quality of service, viewer behavior, demographics, and more. What is the value of multiscreen live linear to the consumer? According to Ooyala’s 2012 Global Video Index, live streaming is growing fast. In 2012, online viewers tuned in to Wimbledon, the Tour de France, and the U.S. Presidential debates as they happened, and viewers watch live video longer on all devices. In addition, the share of tablet video viewing more than doubled last year, as mobile, social, and video converged on a single device. And when measured together, the share of all hours spent watching streaming video on tablets and mobile phones doubled in 2012. In the survey by The Diffusion Group, 75 percent of pay-TV subscribers are highly likely to watch multiscreen live linear content if offered by their operator. Those numbers alone make a pretty strong case for the high value consumers place on multiscreen live linear access. Jennifer Baisch, Senior Director Product and Services Marketing As senior director of product marketing and services at iStreamPlanet, Jennifer Baisch is responsible for driving product marketing, marketing communications, demand generation, and marketing operations for iStreamPlanet’s digital media solutions portfolio. Baisch brings to her role nearly 25 years of experience in marketing and product planning for digital media and consumer electronics. Her areas of expertise include customer insight and experience, marketing strategy and planning, market opportunity analysis, corporate communications, CRM, lead generation, and multichannel marketing. Before joining iStreamPlanet, Baisch spent more than 20 years at Microsoft in a number of marketing, product management, and business intelligence positions. 66 | TV-BAY MAGAZINE TV-BAY076APR13.indd 66 26/03/2013 16:48