To view this page ensure that Adobe Flash Player version 11.1.0 or greater is installed.

WORLD NEWS Delivering HFR 3D technology for World premieres Q ube Cinema has provided the High Frame Rate (HFR) server technology for the world premieres of The Hobbit: An Unexpected Journey. The Qube XP-I server was chosen to stream a high bit rate DCP at 48 fps stereoscopic 3D to two Qube Xi Integrated Media Blocks (IMBs). The Hobbit: An Unexpected Journey is the first film to be distributed at this new higher frame rate, among all of the standard formats. HFR 3D exhibition is now a reality and audiences around the world will be able to enjoy the stunning digital imagery of Peter Jacksons The Hobbit: An Unexpected Journey for themselves. Qube Cinema was tapped to provide technology for the premiere screenings thanks to the industry-leading HFR and high bit rate capabilities of the Qube XP-I server and Qube Xi IMB. The system streamed a single DCP of the film at 48 fps with a bit rate of 450 Mbps to dual synchronized Qube Xi IMBs in two Barco DP2K-32B projectors, along with 7.1 audio channels (in Wellington) and Dolby Atmos sound (in London). Qube first demonstrated its HFR 3D, multi-IMB synch technology at CinemaCon in Las Vegas last May. The Qube XP-I server is capable of streaming a single DCP at up to 1,000 Mbps to two synchronized Qube 4K Xi IMBs in two projectors. This means that a single XP-I server can be used to exhibit 3D content at up to 60 fps per projector. This HFR 3D system offers a simplified experience for projectionists because all the data is ingested once and then fed to the two synchronized IMBs. Whatever the story, we make sure it gets reported As used by CNN and BBC News • Very high uplink and download speeds (10 Mb synchronous connection uncontended or bespoke max 18 Mb down, 6 Mb up) • Bookable bandwidth slots, self-book online 24/7 – just pay for what you use • Complete Internet or Off Internet (PN) traffi c routing • Co-Location of equipment at Telehouse North Rack if required • Ka band satellite means our services are dramatically cheaper than traditional Ku band TES trucks and satellite uplinks • Compact, lightweight and fairly priced SNG satellite kits available “We are thrilled to be partnering with Warner Bros. Pictures, MGM and New Line Cinema in this groundbreaking work on The Hobbit films,” said Rajesh Ramachandran, president and CTO of Qube Cinema. “Cinema just made the next big leap into the future, at a high frame rate.” For more information call us on 01869 356 166 or visit tooway-TVbay-ad-AW.indd 1 13/11/2012 12:10 TV-BAY MAGAZINE | 09 TV-BA073JAN13.indd 9 11/01/2013 14:17