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high-quality images we produced were supplied to Camera Corps on behalf of the host broadcaster meaning that our work was seen worldwide by a very expectant audience, which is fantastic as it provided even greater exposure for us and reconfirms that we have a truly professional product with many facets of application for our camera platform.  He continued:  “The rigs give superb added production value to any type of shoot – but this is particularly the case at sporting events because the Polecam can be de- rigged and relocated rapidly and easily.  “It’s compact with a very low profile so it’s very unobtrusive.  You only need one man per crane for one day and he can shoot in multiple locations which is a great advantage for organisers of highly-complex sporting events.” Polecam has a truly Olympic pedigree – its involvement with the Games began at Sydney in 2000 when it supplied two cranes to Camera Corps.  “Our involvement has grown and grown over the years,” said Hewitt.  “Since the Sydney Games, Polecams have been used regularly at both Winter and Summer Games. The number increased to 12 in the Beijing 2008 Summer Games and the Vancouver Winter Games of 2010 saw 10 Polecams deployed.  “At Vancouver there was a Polecam at the start-gate for the Men’s Downhill as well on the Bobsled, Luge and Cross-Country starts.  Since then our presence at major sporting events – including both the Winter and Summer Olympics – has expanded every year,” added Hewitt.  With more than 15 years of design and development (which continues every day) Polecam has secured future contracts for high profile events, which includes 24 Polecam systems to the 2014 Winter Games held in Sochi, Russia. TV-BAY MAGAZINE | 87