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product in order for a company to invest in its development, and that the level of client involvement can vary. It can be argued that the strength of a successful company lies in having the ability to spot gaps in the market, the expertise to innovate, and the resource and agility to turn around projects quickly. It is this forward-thinking which has helped SIS LIVE expand their range of hardware at such a phenomenal rate, and now sees them selling their products, as well as services, to customers all over the world. SIS is one of the world’s leading companies in the television broadcasting industry. It is the foremost supplier of television programming and data services to the UK and Ireland betting industry. The company’s broadcast business, SIS LIVE, has the largest satellite uplink fleet in Europe and is the largest outside broadcast provider in the UK. It offers a complete broadcasting solution including onsite outside broadcast facilities, global distribution, satellite internet and IP provision, special camera systems, wireless camera solutions and broadcast systems integration. SIS LIVE designs, manufactures and sells an award-winning range of satellite and broadcast products. The company covers 100,000 hours of live events worldwide each year and credits include the America’s Cup, Formula One, Wimbledon Championships, Glastonbury Festival and European Tour Golf, and delivers approximately 80% of live news feeds across the UK. For more information, please contact: Donna Palumbo, SIS LIVE Email: Phone: +44 (0)1908 865554 TV-BAY MAGAZINE | 73