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The Art of Implementing Responsible and Effective GenAI a...


Raman Abrol CEO of Vubiquity and General Manager for Amdocs Media, a global leader in software and services for communications and media companies, is sharing his thoughts regarding the art of implementing responsible and effective GenAI and automation across media supply chains. Generative Artificial Intelligence (GenAI), the modern elixir of...

Submitted by Jenni
Published 10 April 2024

Where Are You in Your Cloud Adoption Strategy


By Chris McCarthy, VP Media Solutions at TMT Insights The Media and Entertainment technology industry continues to evolve in its journey from on-premises infrastructure and workflows to the cloud-native landscape notably described in MovieLabs’ 2030 Vision whitepaper. Most major studios and content creators have adopted the cloud for some portio...

Submitted by Chris McCarthy
Published 27 February 2024

Rohde & Schwarz integration with Adobe Premiere Pro


Now recognised as one of the leading editing platforms for television and video post, Adobe Premiere Pro combines powerful functionality and a familiar user interface whilst remaining a competitive option. Simple integration with other applications in the Adobe Creative Cloud family, including After Effects (motion graphics), Audition (audio post)...

Submitted by Ciaran Doran
Published 24 February 2022

Avid and Rohde & Schwarz


As the pioneer of non-linear editing for broadcast, Avid retains its position as a popular choice. For many production companies, post houses and individual editors, its familiarity and functionality also make it a natural choice. Challenges begin, however, when leaving such a homogeneous ecosystem and scaling to serve a variety of different produc...

Submitted by Ciaran Doran
Published 15 October 2021

ERA IaaS at University of Salford


Seagate Storage Arrays form basis of ERA designed Storage, Edit Management and MAM system for the University of Salford's media and production coursesBACKGROUNDThe University of Salford (UoS) is widely recognised in both academic and professional circles as a leading educational establishment in acoustics and media production. In 2011 the Universit...

Submitted by KitPlus
Published 21 December 2020

Using Modern Technology at Envy Provides a View into the...


As Jai Cave, ENVY’s technical operations director put it, “in a way, we are the cloud to our customers and partners.”ENVY’s use of modern technology, including remote edit capabilities and their expansive use of Signiant Media Shuttle, enables them to collaborate with customers and partners around the world, and made the transition to remote work d...

Submitted by Michael Darer
Published 09 December 2020

How to engage students with live projects


For many employers, how and what we teach at university is sometimes considered to be very mysterious. The responsibility for creating the structure and content within the curriculum is the responsibility of academics. In my experience, the best method for making sure that students and staff are kept up to date with current working practices is to...

Submitted by Martin Andrews
Published 26 March 2020

Why Renting is the New Buying


To rent or to buy? This has long been a topic of debate in the world of property, with people having to choose between spending virtually all of their money up front or giving their money away each month with little chance of seeing a return. How does this apply to the media and entertainment sector? Well, the need to constantly evolve to stay ahea...

Submitted by Ed Tischler
Published 26 March 2020

Working with Remote Workflows


At the time of me writing this article there is literally no other subject of conversation going on at the moment. The creative industries are on the verge of a complete shutdown, and it’s a seriously scary prospect. The fear & uncertainty is very real. It’s not just our industry that is feeling the shockwaves, it is a global situation completely w...

Submitted by Alex Macleod
Published 26 March 2020

The Value of Trade Shows


When you think of trade shows some might consider the relevance in today's digital world where, with the click of a button, you can research the latest technology and, with another click, someone will deliver said item to your door later that day. So on that note let's dispel the naysayers!It’s true that shows can come and go but those that have th...

Submitted by KitPlus
Published 27 January 2020

MEDIAPRO leads across the audiovisual value chain


MEDIAPRO is a leading independent production company in Europe’s audiovisual market. Offering a full slate of technical and creative services, our portfolio includes everything from content production, to post production, to media and digital asset management, to the acquisition of sports TV rights, and the distribution and broadcast of television...

Submitted by Marc Andreu Valls
Published 14 November 2019

The University of the Third Age


Here's a cliché - "We all get to be old one day - if we're lucky". There comes a point when things like ".... mastered in Dolby Vision Domestic and SDR Rec 709.....\" become just a touch unimportant (and actually I never really understood that stuff in the first place). I retired for the third time last year - BBC producer, and before that camerama...

Submitted by Bernard Newnham
Published 10 September 2019

Post Production - Keeping Track


One of the most important things to consider when beginning a new edit, is keeping track of where all your various media assets are - not only their location on whichever storage drive you chose to work from, but also where you file them away in your project once imported. In the Avid world this is largely taken care of by the application itself, b...

Submitted by Alex Macleod
Published 10 September 2019

The Latest Trend in Cloud Ingest Portals


The unique demands of the media industry have created an equally unique ecosystem. With high-resolution video constantly moving over the Internet during production, post production, and multi-device, multi-channel distribution, as well as the need for flexible storage and security at every stage — all under impossibly tight timelines — there isn’t...

Submitted by Megan Cater
Published 04 June 2019

Cinegy Channel Playout


Canis Television & Media is a UK-based specialist broadcast services company, providing its clients as a one-stop shop for everything from production facilities to asset valuations to traffic control. In response to growing demand from its clients, Canis identified a need for channel playout facilities. The company reviewed the market, looking at b...

Submitted by david wright
Published 04 June 2019