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Media asset management: the key to business success

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by Kevin Usher Issue 109 - January 2016 Media asset management: the key to business success By Kevin UsherIn todays media environment enterprises are under intense pressure to improve content monetization and maximize operational efficiency. Theyre expected to do moreto create more content for more platforms and deliver it to more peopleso they hav...

Submitted by Kevin Usher

Published 21 January 2016

Media Asset Data Models in MAM Systems An Evolutionary V...

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by Kevin Savina Issue 109 - January 2016 As I was working on a presentation I gave on the data models MAM systems are built upon, I realized that looking at the evolution of these data models was a nice way of explaining them. It only made sense to share it with a wider audience. By illustrating how media assets are tracked and catalogued within a...

Submitted by Kevin Savina

Published 21 January 2016

Tapeless Workflows, MAM and Archive: Back to Basics

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by Mike Shore Issue 103 - July 2015 The broadcast industrys appetite for file-based workflows existed long before the technology required to implement them was available. With the emergence of cheap capture hardware, the continually decreasing cost of storage and the ever-increasing capabilities of inexpensive computing power, the transition from t...

Submitted by Michael Shore

Published 01 August 2015

UHD: a long road travelled

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by Julian Fernandez Issue 103 - July 2015 Theres no denying it, Ultra HD (UHD) is impressive and the clarity of image is captivating, but its going to take a while for UHD to become mainstream in the home. A fairly expensive large screen TV is a must to get the best picture quality and since the majority of the world isnt yet watching television in...

Submitted by Julian Fernandez

Published 01 August 2015

Four must-haves for modern media workflows: Enhancing you...

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by Laurent Fanichet Issue 97 - January 2015 It\'s always been about the struggle to manage lots of assets and adapt your MAM to suit in the world of digital media workflows. In the early years, enterprise storage infrastructure couldn\'t keep pace with the demands of SD, so the first non-linear editing systems were turnkey solutions with proprietar...

Submitted by Laurent Fanichet

Published 01 February 2015

Manage and Monitor

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Issue 93 - September 2014 In less than a month’s time, British television producers will be asked to deliver their programmes to broadcasters as files rather than tape. Some have been doing it for years. For others, it’s a whole new world. Fundamentally, the change is just replacing physical items like tapes, labels and VT reports with their zeros...

Submitted by Will Strauss#

Published 01 October 2014

The right MAM solution

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by Michael Shore Issue 91 - July 2014 The best way to determine what features you need in a media asset management system (MAM) is to start at the end. So, when trying to decide what goes IN to your asset management system, you need to first establish what it is that you are trying to get OUT. Several factors need to be considered, including: the p...

Submitted by Michael Shore

Published 01 August 2014

Getting more from your MAM

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by Colin Blake Issue 91 - July 2014 The value of a media asset management (MAM) system cannot be understated. The MAM system serves as the window into your archive, and a properly implemented MAM system can mean the difference between finding and repurposing assets or letting them sit idle and unmonetized. There are several choices for MAMs availab...

Submitted by Colin Blake

Published 01 August 2014

Automation...

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by Robert Lisman Issue 87 - March 2014 What is broadcast automation and why is it important to me?Broadcasters and media operations face the complex task of managing all kinds of hardware and software, such as switchers, video servers, graphics systems, routers, newsroom systems, craft editors (NLEs), VTRs, tape formats and file codecs. Broadcast a...

Submitted by Robert Lisman

Published 01 April 2014

Ask the experts: What is MAM?

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by Rino Petricola Issue 85 - January 2014 Media asset management: what exactly is it?While the precise definition varies from person to person, a common description tends to emerge. Media asset management (MAM) is a solution that allows media content including audio, video, and graphics to be ingested, annotated, cataloged, managed, protected, sear...

Submitted by Rino Petricola

Published 01 February 2014

The impact on media workflows for multi site and cloud op...

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by Peter Gallen Issue 85 - January 2014 Many broadcasters are considering multi-site operating or even using the cloud to make their content more widely available. In fact, the trend in broadcast operations is towards distributed operations and cloud will be used increasingly to support workflows over multiple locations in order to maximise efficie...

Submitted by Peter Gallen

Published 01 February 2014

Parting the Cloud

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Every so often a trend looms over the broadcast horizon that gathers pace so quickly it soon becomes the buzzword at every launch and trade show. A few years ago it was MAM and more recently stereoscopic; now the big buzz in town is the cloud. But despite its recent rise to fame in the broadcast sector there’s still a lot of confusion regarding how...

Submitted by Bob Pank#

Published 01 October 2012

Metadata rules

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Regular readers of this column will know that I am frequently tasked with covering the sexiest of broadcast industry subjects. Indeed, just two months ago I got to discuss test and measurement (T&M). Well, if you thought that was intense, just wait for this month's topic. Not only is it potentially even less glamorous than T&M, it has the potential...

Submitted by Will Strauss#

Published 01 October 2012

Say again? What is loudness?

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Loudness is making a lot of noise these days, but what does it really mean? There is certainly no shortage of gurus who are happy to posit answers, but are they addressing the right questions?For instance, much has been made of the EBU’s recent Loudness Metering specification (EBU Tech 3341). But it has to be said that the EBU only makes recommenda...

Submitted by Bob Pank#

Published 01 June 2012

This Is International Playout

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There is no such thing as an off the shelf solution where broadcast managed services are concerned. Here Michael Ward, Head of Operations at WRN Broadcast, who provide playout channels for such as NHK, MTV, VH1 and East Africa’s Zuku platform, breaks down a few key requirements to meeting the exacting standards of international content delivery. Tr...

Submitted by Will Strauss#

Published 01 May 2012