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A box of delights
Dick Hobbs. In the immediate aftermath of NAB and its bombardment by new gizmos, I want to talk about Professor Noriaki Kano. In the 1980s, at the Tokyo University of Science, he came up with a simple model of product design for customer satisfaction.
Tags: iss101 | nab | science | diagram | product | baseline expectation | linear satisfiers | the delighters | Dick Hobbs.
Contributing Author Dick Hobbs. Click to read
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