Articles
The changing face of film and TV
George Olver With the convergence of technologies and blurring of lines between broadcast and other forms of media, the industry has undergone a seismic shift over recent years. In 2015 half of all UK ad spend will be spent on digital, in what has been described as a "seminal moment in the history of the ad industry". Client budgets are being spread across multiple platforms, and expectations and quantity of content are dramatically increasing. How does the industry supply this demand whilst successfully adapting to the changes?
Tags: iss099 | movidiam | broadcast | technologies | creative network | George Olver
Contributing Author George Olver Click to read
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