Articles
Applying the milkshake theory
N/A In last months column I sounded off at a few of the crackpot ideas going around at the moment, like connected television. The point, if there was one, was that we seem to be overloaded at the moment with new technologies that exist solely for one of two reasons: that a bunch of engineers found they could do it, and/or a big manufacturer thought they could put a new logo on a product and bump the price up.
Tags: iss051 | milkshake | food chain | product development | cabsat | bve. nab | ibc | exhibition season | N/A
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