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4k Streaming: a Key OTT Differentiator
Keith Wymbs OTT streaming providers are amongst the first to offer 4K UHD TV services. In fact, 4K UHD may be seen as a key differentiator for OTT services such as Netflix and M-GO as they compete with pay TV operators according to a recent report from ABI Research. Netflix has launched 4K video streaming of shows such as House of Cards and Breaking Bad. YouTube now also supports 4K playback resolutions, while 4K UHD video players are becoming available for PCs. The control and ownership of flexible software players differentiates this market's ability to roll out new technologies more quickly. OTT is evolving to include live 4K services, although the bulk of 4K content is currently only available on demand.
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Contributing Author Keith Wymbs Click to read
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