Broadcast management systems is used here as a collective term to encapsulate all of the processes involved from capturing and creating content, to distribution and monetisation. There are so many points of decision making in a broadcast production chain that automating the processes can be mind boggling in complexity
What did you do over Christmas 2008? I spent the whole two-week break rebuilding the post production workflow at Brand New School, the prestigious commercial production and design firm in Santa Monica, CA, and the experience let me stretch every technology muscle I had built up in 10 years as a video engineer.
Content asset management is one of the fastest developing areas of the entire broadcast business. Its advantages over old-style film and videotape libraries are so widely recognised that they hardly need repeating. NAB provided an opportunity to look at new advances from some of the key players.
The role of the archive has evolved rapidly, delivering not only new revenue opportunities but crucial conservation possibilities for historical and cultural libraries that have lain dormant for many years
In light of the unfavourable economic outlook broadcasters need to protect their investment in technology like never before. There is a high chance that some products designed to make the broadcast environment more efficient will become obsolete and this in turn will have a knock-on and negative effect on workflow in transmission suite
Theres a lot of fuss these days about Digital Asset Management. Why? Because organizations (and their hard drives) are busting at the seams with digital assets that are multiplying faster than hamsters at a rave.
Tommy Simonsson runs SitoCad in Stockholm, Sweden, a professional video production company specialising in industrial work, conferences and weddings. He shoots in high definition on a Sony PMW-EX3 camcorder, and finishes his projects using the Grass Valley EDIUS nonlinear editor.
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