LOSC Lille is one of the premier professional sporting clubs in the country and have a sizeable following across Northern France. Live home games are broadcast for national TV and the club creates content for its own in-house television channel LOSCTV an online station dedicated to showing game highlights, interviews, news stories and features related to the football club.
Given the choice of watching a major live event on site or via television, most people would opt for the real thing. Sure, you have to get to the venue, perhaps queue to buy a ticket, find your seat or maybe stand for hours. If it is a football match, the audience in front will probably stand up for a better view of each goal, completely blocking your view. But you are there and you feel part of it.
In a digital age where football clubs stand on multiple platforms, its the tribal ideologies and camaraderie that tie fan communities and club media together. But although personality and branding is key, so is the technology and functionality that powers the media content globally.
Late last year, Pixel Power worked closely with the Perform Group to brand the first ever live England football match online, a landmark event. Before we discuss that in detail, there is a wider question to answer: what do we mean by branding?
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