Articles
Coffee and TV: Tracking the Samsung Galaxy Note 4 with mocha Pro
John Trussler When VFX artists are faced with tight deadlines, they rely on software to address particular pain points, helping them deliver the finished product in time. Such was the case when Soho-based VFX studio Coffee and TV was commissioned to hand off 70 VFX shots in just two weeks for three Samsung Galaxy Note 4 commercial spots. Having recently outfitted the facility with mocha Pro from Imagineer Systems, the artists at Coffee and TV had no idea just how useful the software would prove itself to be.
Tags: iss097 | vfx | coffee and tv | samsung galaxy note 4 | mocha pro | advert | studio | commercial | John Trussler
Contributing Author John Trussler Click to read
Addressing lingering loudnes challenges
Andrew Sachs The loudness of the television commercials aired between program segments has been the source of consumer complaints and subsequent regulatory action in countries around the world.
Tags: iss083 | loudness | challenges | ask the experts | volicon | test and measurement | regulation | commercials | broadcast | Andrew Sachs
Contributing Author Andrew Sachs Click to read
Commercial break
N/A The first commercial to be shown on British television was for Gibbs SR toothpaste, transmitted at 20.12 on 22 September, 1955. Back then, according to Lord Thomson, the founder of Scottish Television, commercial television was a licence to print money.
Tags: iss060 | commercial television | N/A
Contributing Author N/A Click to read
Challenging Loudness
N/A We all watch TV with the remote control close at hand; not just to change channel but more often than not, to ride the volume control because programme and commercial loudness varies from show to show, channel to channel.
Tags: iss050 | audio | loudness | peak | calm | commercial advertisement loudness mitigation | tsl | N/A
Contributing Author N/A Click to read
Musical matches for your production
N/A The best production you've ever created is in the can. It's time to match your masterpiece with an equally impressive musical soundtrack. But where to start? It's time to dispel the myth that music licensing is complex or expensive and to understand what options are available to you.
Tags: prs | music | iss036 | production | soundtrack | music licensing | commercial music | royalty free | copyright free | production music | prs music | N/A
Contributing Author N/A Click to read
Total Articles: 5 [1-5]