Articles
Media asset management: the key to business success
Kevin Usher In todays media environment enterprises are under intense pressure to improve content monetization and maximize operational efficiency. Theyre expected to do moreto create more content for more platforms and deliver it to more peopleso they have to find new ways to secure revenues, differentiate services to earn audience loyalty, and deliver all these services at a lower cost.
Tags: iss109 | avid | mam | Kevin Usher
Contributing Author Kevin Usher Click to read
The business case for media asset management
Kevin Usher You could argue that, so far, there have been two stages of commercial justification for asset management systems in broadcasting. First, it was a necessary evil: if broadcasters, production companies and other media organizations wanted to store content as filesat least some of the timethey needed a means of finding it again. Once broadcasters had a comprehensive index to all of their content, and could find clips and programs again quickly, there existed the potential to earn new revenues from them, ushering in the second stage. Video and audio recordings are among the principal business assets of broadcasters and production companies, and making the best use of those assets, by re-using them whenever possible, is simply good commercial sense.
Tags: iss103 | media asset management | systems | broadcast | video | audio | recording | Kevin Usher
Contributing Author Kevin Usher Click to read
Shared Storage Comes of Age
N/A Increasingly stored in digital form, together with related metadata, digital media is in the process of transforming both the technology and process of production throughout the broadcast and post production industries.
Tags: avid | shared storage | films@59 | isis 5000 | media composer | final cut | iss045 | N/A
Contributing Author N/A Click to read
Total Articles: 3 [1-3]